Travel Rental Network Sees Shift in Spanish Vacation Rental Market

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According to Spain's tourism department, tourism in Spain is up this quarter despite a decrease in British travelers, with tourists from Belgium and the Netherlands accounting for this increase. According to Travel Rental Network, this demographic shift has increased the willingness of vacation rental owners in Spain to work with travel agents on commission.

Despite recessionary pressures and the devaluation of the British Pound, tourism in Spain is up 2.9% in the first quarter of 2011, however the demographic profile of travelers is changing according to Spain's tourism department. According to them, British travelers, who account for 20% of the country’s tourism revenue, are down by 5%, while travelers from Belgium and the Netherlands are up by over 20%. Owing to this fact, Spanish vacation rental owners are looking to diversify their marketing strategy, which, as indicated by Brian Schwimmer, CEO of Travel Rental Network (http://www.travelrentalnetwork.com), bodes well for the travel agent friendly network.

“Whenever there’s a shift in your target market, you have to rethink your advertising strategy,” says Schwimmer. “With the UK market booming, it was easy for Spanish owners, who usually speak English or are from the UK anyway, to just advertise on UK-oriented websites and fill up their summer months. With the face of Spanish tourism changing, though, owners are looking to work with travel agents, since travel agents are everywhere and are especially useful for travelers who don’t speak the language of the country they’re visiting.”

According to Schwimmer, that is why Travel Rental Network has been consistently adding Spanish properties to its searchable database, and the response from Spanish homeowners has been positive.

“Not only are Spanish owners excited to be working with travel agents in Belgium and the Netherlands, they’re also excited to work with them around the world,” says Schwimmer, “and are especially hoping that these agencies will help attract retirees to fill the country’s notoriously tough shoulder season. “

Schwimmer believes travel agents should be excited about this news, since more travelers willing to work with them on commission increases their chances of finding a Spanish rental property that will meet their clients’ needs and help them earn revenue in a way which does not detract from the value offered to the client.

Founded in 2008, Travel Rental Network provides travelers and travel agents with a searchable database of thousands of beautiful and affordable hand-picked vacation rental properties around the world. One of the fastest growing vacation rental providers, Travel Rental Network’s staff of former travel agents, travel marketing specialists, real estate agents and property management experts pride themselves on industry-leading customer care and expertise.

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Joe Schwimmer
press@travelrentalnetwork.com
1-514-558-1506
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