Concord Servicing Corporation Teams with Brand Tango to Launch Integrated Lead Qualification System

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Two timeshare leaders teamed up to launch the industry’s first mobile-friendly customer pre-qualification system. This new system—Qualifly™—helps determine in real time whether a consumer has a FICO® score in the range that meets pre-determined marketing qualifications, providing resort developers with powerful marketing efficiencies.

"Qualifly is fast, secure and economical and does not adversely affect your prospect’s credit score," said Joy Powers, Director of Business Development, Concord Servicing

Timeshare industry thought-leaders Concord Servicing Corporation, the industry’s premier third-party loan servicing and collections provider, and Brand Tango, the industry’s foremost marketing and technology agency, recently announced their alliance to integrate Concord’s pre-qualification marketing system, Qualifly™ with Brand Tangos’ Tango Marketing System. Together, the mobile-friendly application provides resort developers a complete, integrated marketing system that matches consumers with marketing strategies based on a credit score range. A first in the industry, this one-of-a-kind platform promises to deliver precious time and cost efficiencies to resort developers large and small.

The Tango CRM Marketing Suite, developed by Brand Tango as the timeshare-industry standard in customer relationship management, now includes the Qualifly add-on module. Specifically developed to provide resort developers and operators with dynamic predictive marketing data, Qualifly instantly identifies prospects that fall within a pre-determined FICO® score range, ensuring the right gift or premium is offered to each prospect. Ultimately, Qualifly provides valuable information to the sales team and ensures the right timeshare product(s) is presented to prospects.

“Essentially, it allows developers to market more intelligently and efficiently by pre-qualifying customers based on the lender-approved FICO® score system,” said Brand Tango President Joe Russoniello. “It’s a much-needed upgrade to the vacation industry’s marketing processes.”

Qualifly pulls credit scores from a major national credit bureau, and then delivers the score in a credit band/color via a secured website. Available 24/7, this web-based portal is perfectly suited for laptops, tablets (like the iPad) and/or other mobile devices, offering vital portability for today’s savvy marketing teams.

“In today’s economy, it’s imperative to generate tours that have the ability to buy. The best way to find credit-worthy prospects is by identifying their FICO® score range as early in the marketing process as possible,” said Joy Powers, Director of Business Development at Concord. “Qualifly is fast, secure and economical and does not adversely affect your prospect’s credit score.”

Resort developers, operators and any other company interested in using Qualifly for prospect qualification and marketing data collection may contact Joy Powers at 321.293.0293.

To learn more about Qualifly, visit: http://www.qualiflydemo.com

About Concord Servicing
Well-known as the premier service provider within the timeshare industry since 1988, Concord provides clients with customized technology and loan servicing solutions to fit their needs. Concord has expanded the variety of asset classes they serve to include many different types of consumer installment receivables, serving both US and non-US clients. For more information, visit http://www.concordservicing.com.

About Brand Tango
Brand Tango is a full-service marketing, design and technology firm with clients in timeshare/hospitality, consumer products and services, and financial services. With decades of combined expertise, its principals and staff help clients define and achieve goals and ROI objectives by addressing integrated marketing needs in an efficient, and knowledgeable manner with a multi-faceted, results-oriented strategy. For more information visit http://www.brand-tango.com

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Vikki Majors
Concord Servicing
800.685.8736 1016
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