Our mission is to drive dollars and awareness to the environment while empowering today’s youth, but we knew we had to be innovative, inclusive, and non-intimidating if we wanted to be successful in that effort.
San Diego, CA (PRWEB) June 01, 2011
Becky Bones; an entertainment fashion brand for inspired tweens who want to save the planet, has been selected by Licensing International Expo for inclusion in its new Brand Showcase during the Expo’s June 14-16th show.
Liz Crawford, show director for Licensing International Expo explained “We created the brand showcase to educate the industry, the public and the media on the innovative, out-of-the-box solutions top brands have created to expand into different consumer product categories.”
Becky Bones’ product has achieved more than $5M of wholesale sales with Licensees BBC International, Osiris and Loungefly. Becky Bones will arrive at their first Licensing International Expo (Booth #3874) with that success, a coveted spot in the Brand Showcase, and an arsenal of over 25 characters and complimentary stories with a business mission set by the CEO to find a partner to produce Becky Bones entertainment: animation, games, and more.
The Brand Showcase will feature images, artwork and educational displays that effectively tell the story behind each brand, including how it made its way onto store shelves. Becky Bones’ display will include three product samples in the footwear and accessories categories, photographs of additional footwear, and a write-up discussing the successful launch of the startup in mall retailer Journeys.
“Our mission is to drive dollars and awareness to the environment while empowering today’s youth, but we knew we had to be innovative, inclusive, and non-intimidating if we wanted to be successful in that effort” explains Krista Kokjohn-Poehler, Becky Bones CEO and the creator of the Becky Bones business model. I had been in the fashion industry and I knew that tween girls wanted their fashion, characters, price-points and to help the environment. Likewise, retailers weren’t going to give up margins, so we came up with a creative solution that works like a fashion carbon offset program for all parties without hitting their wallets.”
Through a grant program, Becky Bones gives back 25% of after-tax profits for tweens own eco-projects and to non-profit organizations that work toward saving the environment. If Becky Bones fans don’t have a personal eco-project to win money for, they can play games and vote in polls to help Becky Bones give to organizations that the tweens help choose.
About Becky Bones, LLC
Becky Bones is an entertainment fashion brand for inspired tweens who want to save the planet. Becky Bones gives back 25% of profits for grassroots solutions like planting trees, starting recycling programs, and other green projects created by kids and teens.
http://www.BeckyBones.com is an eco-portal where tweens can get important eco-information and environmental tips, download our characters and other art, get money to save the earth, chat in our forum, check out products, design their own t-shirts, share their stories through photos & videos, and join in Becky’s crazy adventures with her friends Drip, Lucy Lies, and Tree against the Eco-mafia.
If you’d like more information about Becky Bones®, go to http://www.BeckyBones.com/MediaKit or contact Krista Kokjohn-Poehler at Krista(at)BeckyBones(dot)com