Renters Unite to Improve the Rental Search Forever

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San Francisco startup RightRental, is changing renting forever. Tenants can leave feedback on properties with a community that helps refine and create the best rental listings on the web.

Renters can spend weeks searching for the right rental, having to scour the newspaper, craigslist and any of the other hundreds of rental sites. Renters set up email alerts, and are often forced to pounce on the right property when it comes onto the market, because finding the right house in the best location in your price bracket is difficult. Some renters may use agents to find their rental, but the smoothness of these agents covers the hidden secrets of rentals. There are even secrets that Google forgets: many houses have been rented before and posted online, yet somehow Google has forgotten everything it once knew about these properties.

Now steps in a bunch of renters who are on a mission to provide transparency to this wall garden industry. Their solution to the frustration renters face is On the surface RightRental looks like any other rental website, providing listings and details on properties. But there’s more.

The difference with RightRental is that it gives renters a voice. The RightRental community is encouraged to leave positive and negative feedback about their properties and their landlords, and to leave real photos. Over time, RightRental builds up a history of a property, keeping a record of prices and feedback on what the landlord is really like. This transparency is unknown in a rental market full of photo retouching and professional stagers. Good landlords will be rewarded and it will become obvious who the bad landlords are.

This sudden surge in consumer generated content may scare landlords, but RightRental wants to embrace the openness by also providing, a premium service that offers landlords the ability to verify their property and to resolve any issues with their tenants or property page.

RightRental has launched in Los Angeles, San Diego, San Francisco, San Jose, Santa Barbara, and Santa Monica.


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Ben Arent
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