“SHOPPERS Express Lane to Savings” Gets Northern Virginia Moving and Saving

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Special event rewards commuters with discounts on groceries and weekly prizes of $100 from SHOPPERS for not driving alone

SHOPPERS Food & Pharmacy has teamed up with NuRide and Virginia Megaprojects to launch “SHOPPERS Express Lane to Savings” – an important year-long event that rewards individuals in Northern Virginia for walking, biking, teleworking, carpooling, vanpooling, or taking public transportation in lieu of driving alone. Individuals can sign up for free and earn a variety of rewards, including coupons for $5 off a purchase of $50 or more at SHOPPERS, plus discounts and special offers from more than 50 other restaurants and retailers. Each week one lucky participant will also win $100 in free groceries from SHOPPERS.

“Wellness and green initiatives are important to us at SHOPPERS and we are delighted to reward customers for reducing traffic and emissions by not driving alone,” said Tim Lowe, president of SHOPPERS., “We’re glad to work with NuRide and Virginia Megaprojects to help SHOPPERS give back to the communities we serve.”

“The best way to immediately improve traffic is to reduce peak time congestion and drive-alone commuting,” said Thelma Drake, Director of the Virginia Department of Rail and Public Transportation. “This partnership rewards individuals for reducing traffic today, while helping to build a better tomorrow.”

“We are thrilled to partner with a great company like SHOPPERS,” said Rick Steele, NuRide CEO. “SHOPPERS’ sponsorship will help our members prevent thousands of car trips and millions of miles of driving, which will put everyone in the express lane!”

“SHOPPERS Express Lane to Savings” is being hosted by NuRide, the nation’s largest rewards program for individuals who take greener trips. Individuals can sign up for free and get rewards when they record their walk, bike, telework, carpool, vanpool, or public transit trips. Participants are also automatically entered to win a weekly drawing for $100 in groceries provided by SHOPPERS. For more information, visit http://www.ShoppersExpressLane.com.

About SHOPPERS®
SHOPPERS® FOOD & PHARMACY, part of the SUPERVALU family of grocery stores, offers consumers in Baltimore, Northern Virginia and Washington, D.C. a full-service supermarket with the finest quality and largest variety of fresh produce, USDA Choice beef, family pack meats, fresh seafood and steamed shrimp, as well as hot foods, full-service pharmacies and in-store full-service banks. With 55 stores in its banner, SHOPPERS targets the price-conscious consumers offering over 30,000 everyday low prices and a commitment to save up to 15 percent every day with no card needed. For more information, please visit http://www.shoppersfood.com.

About NuRide, Inc.
NuRide is the nation’s largest rewards program for individuals who take greener trips, which include walking, biking, telecommuting, carpooling, vanpooling, and taking public transportation. NuRide is a free service and is supported by sponsors who provide special offers to NuRide members for taking greener trips and reducing global warming, traffic congestion, and energy consumption. For more information, please visit http://www.nuride.com. For contact information, visit http://www.nuride.com/contact.

About Virginia Megaprojects
Virginia Megaprojects is a series of large-scale transportation improvements designed to ease congestion and provide travelers with new, better choices for getting around Northern Virginia. Virginia Megaprojects is jointly run by the Virginia Department of Transportation and the Virginia Department of Rail & Public Transportation. For more information, visit http://www.vamegaprojects.com.

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Eve Stokes
NuRide
(860) 661-0310
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