BB Direct Launches Listbot: Online Consumer Mailing List Count & Order Tool

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BB Direct, provider of mailing lists and database hygiene services, launches new online self-serve tool for businesses targeting consumer segments using direct mail marketing.

Listbot is easier to use than most smart phone apps.

Most of the online mailing list tools today were created to serve the experienced list buyer. They incorporate high level functionality such as previous order suppression, multi-part ordering, and a wealth of interest categories. Listbot, an easy to use, consumer mailing list count & order tool, was created for the novice mailing list buyer. To activate Listbot, users go to http://www.maillistdirect.com.

Originally designed as an integration into custom print-on-demand solution, Listbot is a stand-alone consumer mailing list tool. Its primary advantage over other online mailing list platforms is ease-of-use and instantaneous response. The user builds the geographic market territory, selects the filter criteria, and then checks out. Within seconds of ordering, Listbot emails the user with the attached mailing list.

Brian Berg, President and CEO of BB Direct, says, “Most all online database platforms today are too robust for the small business marketer. Listbot is easier to use than most smart phone apps, and delivers quality consumer mailing lists at an affordable price.”

Listbot starts with offering the user a choice of 7 different geographic boundary selects to build their market territory, including; radius (distance, record count stop, and drive-time), carrier routes, zip codes and zip code ranges, City, County, and State. The mapping tool provides a visual location of the work in progress.

Listbot also provides the user the ability to select from a variety of filters, or selects, to further define their target market. These selects are; age, income, gender, marital status, presence of child, age of child, and gender of child, dwelling type, homeowner/renter, and home value. These selects represent about 85% of all the consumer list requests of the typical small business marketer. For requests beyond the typical, MailListDirect.com has a “Request A Quote” option that connects direct to a team of mailing list experts. Additionally, Listbot includes a video tutorial demonstrating the how to create, and order a mailing list using Listbot.

Also in development is Listbot 2.0, which will include a Business Database in addition to the Consumer Database. The Business Database will contain all businesses within the U.S., and the majority of firmographic selects typical of a business mailing list for small B2B marketers. Expected release of Listbot 2.0 is July 2011.

BB Direct is a provider of direct mail marketing and related services. They are located in Cape Coral, Florida and can be found on the web at http://www.bbdirect.com.

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