Automobile Protection Corporation/EasyCare Honored with Two Torch Awards from the Better Business Bureau, for Excellence in Marketplace Ethics and Community Service

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Automobile Protection Corporation/EasyCare Honored by Better Business Bureau Serving Metro Atlanta, Athens and Northeast Georgia in Marketplace Ethics and Community Service Categories

Automobile Protection Corporation – APCO, provider of the EasyCare brand of vehicle service contracts and other benefits that enhance the vehicle buying and ownership experience, is the recipient of two Better Business Bureau (BBB) Torch Awards, including first runner up for Marketplace Ethics, and a first place finish in Community Service. The awards designate APCO and EasyCare as a "company of excellence.”

Fred Elsberry, president & CEO of BBB serving Metro Atlanta, Athens and Northeast Georgia, states, “BBB’s mission is to be the leader in advancing marketplace trust by creating a community of trustworthy businesses. Our Torch Award winners are examples of “companies of excellence” who adhere to BBB’s Standards of trust and who make customer service, community service and marketplace ethics a top priority for their customers, community and employees. Our Torch Award winners are companies who take BBB’s motto of ‘Start with Trust’ literally and strive to do their best, and be an example of what an outstanding, ethical company should be.”

“We are honored to receive this recognition for our commitment to treating our customers and partners fairly, which is the foundation of our company and our primary commitment to those we serve,” says Larry Dorfman, Chairman/CEO of APCO. “Our team members are committed to giving every customer the Fair, Friendly, Fast and Fun ‘EasyCare Experience’ he or she deserves. And community service is a natural reflection of who EasyCare is, allowing us to improve the lives of others not only through the benefits we offer, but also through our corporate initiatives and the collective activism from our individual employees. These awards are the direct result of every APCO employee’s individual commitment to service and excellence.”

APCO received its awards at the BBB Torch Awards luncheon sponsored by the BBB in Atlanta on May 19.

About Automobile Protection Corporation
Founded in 1984, Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. APCO’s benefits are provided under the EasyCare brand as well as on behalf of some of the most preeminent manufacturers in the automotive industry, including Jaguar, Land Rover, and Mazda. With over 2.8 million contracts currently in force, APCO has paid over $2 Billion in claims, approximately $180 Million of which was in the last 12 months. Please visit
About the BBB and the BBB Torch Awards
About the BBB

The Better Business Bureau (BBB) is an unbiased organization that sets and upholds high standards for fair and honest business behavior. The BBB's mission is to be the leader in advancing marketplace trust. Businesses that earn BBB accredited status contractually agree
and adhere to the organization's high standards of ethical best business practices. BBB accreditation (formerly known as BBB “membership”) is an honor and not every company is eligible. Today, 128 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than three million local and national businesses and charities. There are currently over 3,500 businesses accredited by the BBB serving Metro Atlanta, Athens and Northeast Georgia.

About the BBB Torch Award
The Torch Award motto and mission is “Celebrating those who do it right.” Torch Award winners have demonstrated their commitment to ethical business practices in all aspects of their relationship with customers, associates, vendors, shareholders, and their contributions to the community. Further, they have, through their essays and supporting documentation as well as their BBB records, also demonstrated an extraordinary and exemplary commitment in the area in which they received their award: Community Service, Customer Service, or Marketplace Ethics. The BBB Serving Metro Atlanta, Athens and Northeast Georgia is proud to recognize these businesses as our partners in advancing marketplace trust.

Media Contacts:

Jennifer Silverberg, VP, Marketing and Customer Experience, 678-225-1000 x2172; jsilverberg(at)easycare(dot)com

Dottie Callina, BBB, Manager of Communications, 404-762-4406, dcallina(at)atlanta.bbb(dot)org


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Jennifer Silverberg
(678) 225-1000 2172
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