With this new manual, we focus directly on the bar and nightclub industry, offering valuable, creative ways to please the party crowd in a very difficult economy.
Los Alamitos, CA (PRWEB) June 01, 2011
Benchmark Email, an award-winning, global email marketing company, has published a new manual to help bar and nightclub employees successfully promote special events, theme nights and general business with email marketing. The free manual, titled “Bars & Nightclubs: Email marketing to the Party Crowd”, gives specialized, A to Z instructions on building up a base of new customers, keeping current customers happy, boosting open rates, and more.
“Unlike traditional businesses like retail, which tend to build low-key, long-term email marketing relationships with subscribers, bar and nightclub managers face the special challenge of bringing something fresh and new to the table with every campaign, just to keep people interested,” says Curt Keller, CEO and founder of Benchmark Email, one of the worlds leading, global email marketing services. “With this new manual, we focus directly on the bar and nightclub industry, offering valuable, creative ways to please the party crowd in a very difficult economy.”
The bars and nightclubs manual is just one of a series of free manuals produced by email marketing software company Benchmark Email, ranging from how to write good subject lines to following good email marketing practices to using social media and other promotional tools. The company also produces manuals for vertical markets, including associations and organizations, auto dealerships and more. Benchmark Email provides the tools to manage lists and create, edit, send and track email campaigns, with all-inclusive paid plans starting at $9.95 a month. The company also offers hundreds of themed email marketing templates as part of every monthly package.
About Benchmark Email
Benchmark Email is an award-winning, international email marketing service used by thousands of small, medium and large-sized businesses. As one of the fastest-growing, US-based email marketing companies, Benchmark currently offers Web-based service to German, Spanish, Japanese and Chinese-speaking clients. The company also offers a free email marketing plan for small businesses just starting to build email lists.