New Release by Daniel C. Yeomans Provides Blueprint to Develop and Present Business Cases Successfully

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Daniel Yeomans and his contributing authors offer step-by-step instruction for both building a powerful business case and presenting it to management at all levels to win approval with a one-stop resource that pulls no punches. Turn Great Ideas into Reality: Develop and Present a Winning Business Case, published by Dog Ear Publishing, covers real-world business case topics such as defining objectives, developing convincing value propositions, formulating financial metrics, managing risk, and developing and presenting compelling presentations.

Decades of experience bring a depth of knowledge to the author’s explanation of proven methods of presentation, knowing how to capture an audience’s attention, responding to questions, conveying the proper non-verbal cues.

Providing personnel with the skills to create and present compelling business cases helps organizations make the right decision at the right time when it comes to pursuing projects. Daniel Yeomans and his contributing authors offer step-by-step instruction for both building a powerful business case and presenting it to management at all levels to win approval with a one-stop resource that pulls no punches.

Turn Great Ideas into Reality: Develop and Present a Winning Business Case, published by Dog Ear Publishing, covers real-world business case topics such as defining objectives, developing convincing value propositions, formulating financial metrics, managing risk, and developing and presenting compelling presentations. Decades of experience bring a depth of knowledge to the author’s explanation of proven methods of presentation, knowing how to capture an audience’s attention, responding to questions, conveying the proper non-verbal cues, and more. Keeping readers in mind, the book includes a detailed glossary and “Food for Thought” sections at the end of each chapter to practice techniques and brainstorm your Business Case’s key components.

Author Daniel Yeomans has more than 35 years of consulting and leadership experience, producing more than 3,500 seminars and classes during his career. He has had a hand in developing more than 40 Microsoft business skill courses, and worked with companies such as American Express, Nordstrom, AT&T Wireless and the U.S. Air Force. He earned an MBA from St. Martin’s College in Washington and is certified by the Project Management Institute and recognized by the American Society of Quality. Contributor Alex Wright, a development coach, is an award winner with more than 15 years of experience leading Fortune 100 companies and coaching senior directors, general managers, presidents and their teams. Contributor Peter Rogers has 30 years of experience, 20 of them as a consultant to Microsoft and other Fortune 100 companies, helping managers allocate resources.

For more information, visit http://www.businesscasebook.com

TURN GREAT IDEAS INTO REALITY: DEVELOP AND PRESENT A WINNING BUSINESS CASE
Daniel Yeomans

Dog Ear Publishing

ISBN: 978-145750-323-8                        252 pages                         $35.95 US

Available at Ingram, Amazon.com, Barnes & Noble
and fine bookstores everywhere

About Dog Ear Publishing, LLC

Dog Ear Publishing offers completely customized self-publishing services for independent authors. We provide cost-effective, fast, and highly profitable services to publish and distribute independently published books. Our book publishing and distribution services reach worldwide. Dog Ear authors retain all rights and complete creative control throughout the entire self-publishing process. Self-publishing services are available globally at http://www.dogearpublishing.net

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RAY ROBINSON
DOG EAR PUBLISHING
(317) 228-3656
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