“Carlos brings expertise in lead management and marketing automation to the benefit of both the event overall, as well as our attendees," said Ann Handley, Chief Content Officer for MarketingProfs.
Grand Rapids, MI (PRWEB) June 01, 2011
Carlos Hidalgo, the CEO of The Annuitas Group, an expert provider of lead management consultancy services, will be one of the key presenters at this year’s Marketing Profs B2B Forum to be held June 13-15, 2011 in Boston.
Hidalgo will be actively participating in multiple sessions including:
- Leading one of two pre-conference workshops, Monday, June 13th on Lead Management, "Engaging the B2B Buyer with Effective Qualification and Nurturing"
- Serve as one of the panelists for the closing session on Wednesday, June 15th titled, “10 Imperatives for Charting a New B2B Marketing Course”
- Lead a roundtable discussion on lead generation and nurturing
- Hold one-to-one sessions with event attendees
“I am excited to be actively involved in this great annual event, and to be working with the MarketingProfs team and those in the B2B community,” said Hidalgo. “From the start, The Annuitas Group’s mission has been to help B2B organizations realize increased revenue from marketing programs. I anticipate there will be a wealth of information at the B2B forum to help them achieve this.”
“Each year we want to deliver the very best in B2B content and practical know-how to our attendees,” said Ann Handley, Chief Content Officer for MarketingProfs. “Carlos brings expertise in lead management and marketing automation to the benefit of both the event overall, as well as our attendees.”
This year’s B2B Forum will take place in Boston and is expected to have over 500 attendees. For more information about the event visit: http://www.marketingprofs.com/events/business-to-business-forum-2011/trainingday/303
About The Annuitas Group
The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 50 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $550 million of potential revenue within their clients by developing new sales and marketing lead management process. For more information, visit http://www.annuitasgroup.com.