(PRWEB) June 01, 2011
Window stickers from Signazon.com and some modern creativity have brought new interest to a vintage hot-spot. A record store in Seattle, Washington, Smash Hits is a place loved by locals deep in the music scene. Surrounded by rock memorabilia, the smell of vinyl and an owner with the love and knowledge of a true collector, Smash Hits is a landmark in the local Seattle music scene. Ron Teller, the owner of Smash Hits, specializes in unique and rare releases that certainly can’t be found in any local Best Buy or Walmart as well as a huge variety of new and old releases in every genre. Ron strives to give a personal touch to the shopping experience by knowing and remembering each of his customers by name, and his infatuation with music makes him the best resource for anything music.
Ron’s recent dilemma, however, is his competition with larger chain retailers and the ease of downloading music online. Ron contacted Signazon.com for some ideas on how to help his local store stand out a little more. “We had Ron send us photos of his storefront and the inside of the store so we could get an idea of what could help,” says Kelly Cooper, Head of Internet Sales at Signazon.com. “Once we received his photos, we saw how much potential the store had, ideas just started flowing. Ron was so open to suggestions that we were really able to have fun with his designs.” Signazon.com’s designers found great inspiration in the retro memorabilia that lined the walls and thought to bring the bright fun feel of the inside, out to the streets with window stickers. Smash Hits is well known to the music scene but never really tried to reach out to its neighbors with any kind of advertising. The fun interior was unmatched to the dreary and plain exterior of the store. Signazon.com worked with Ron to create window advertising that would draw in a new slew of customers and help keep the record shop viable.
Signazon worked with Ron to create a mural-like window display that would cover most of the windows with famous faces from each genre. The material of choice, Store One-Way Vision, is designed to keep the visibility from inside the store but really impact those on the street with these full-color, bold images. The windows that don’t feature the mural will be used for advertising, using reusable window clings that can be placed in the windows for some of the store’s reoccurring promotions. Ron will be able to update his window signs monthly with inexpensive window clings that feature new artists, new CD releases and store promotions. The final step in his store re-design is to get awareness out the masses. Ron’s customer base is a dedicated group of individuals who were eager to help the store compete against big brother businesses. Ron started selling vinyl stickers that his customers can place on their vehicle (or anywhere else) and help spread the word about this amazing niche store.
“Working with Signazon.com has been amazing,” says owner Ron Teller. “Their creativity has brought my store to life, and I have seen a huge increase in walk-in customers. I drive through the neighborhoods and see my window stickers on people’s cars. I can really see the worth in what I offer.” Ron’s store has more than doubled in sales for this month and continues to see an increase in business. He has even been able to hire some additional help for the store’s busier hours. “We strive on showing businesses new ways to market and love to hear success stories like Ron’s,” says Cooper. “The products we offer have continuously proven to be great resources to the small business owner.” Signazon.com offer products for any size marketing campaign and can easily design and order online within minutes. Signazon’s swift approach to Smash Hits, and all Signazon’s customers, shows successful results without breaking the bank.
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Based from Dallas, TX and Boston, MA, Signazon.com is the top online custom business signs design and manufacturing company. We have been deploying the very latest in e-commerce technologies, creative template-based design, and commercial manufacturing for yard signs, real estate signs, window decals, political signs, promotion signs, vinyl banners, vinyl lettering, car magnets, and oversized checks since 2005.
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If you'd like more information about this topic, or to schedule an interview with Crystal Winslet, please call 1-800-518-1217 or email Public Relations at Crystal.Winslet(at)Signazon(dot)com.