MEA Digital Officially Recognized as Digital Agency of Record for TVG

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MEA Digital has officially been recognized as the digital agency of record for TVG, the leading wagering website and horseracing network in the U.S. and a subsidiary of Betfair Group Ltd, the premier e-gaming betting community. Working with TVG since January 2010, the top 50 interactive shop will take on a more strategic role moving forward in addition to handling all creative development and media planning.

MEA Digital has officially been recognized as the digital agency of record for TVG, the leading wagering website and horseracing network in the U.S. and a subsidiary of Betfair Group Ltd, the premier e-gaming betting community. Working with TVG since January 2010, the top 50 interactive shop will take on a more strategic role moving forward in addition to handling all creative development and media planning.

“We’ve developed a familiarity with the TVG brand over the past year that provides us with a strong foundation to launch campaigns that effectively reach and resonate its core audience,” said John Hartman, President of MEA Digital. “We’ll continue to ensure the company stands out in a competitive market, driving new customer acquisition and improving member retention, particularly during major events like the Triple Crown.”

TVG broadcasts to more than 30 millions households nationwide, covering up to eight live races per hour and highlighting coverage of up to six additional races. None of which are more coveted than the Kentucky Derby, Preakness, and Belmont Stakes.

“During this extremely crucial time of year, we’ve worked with MEA Digital to develop a cross-channel campaign that exploits both traditional and interactive media,” said Don Scott, VP Marketing for Betfair TVG. “Our efforts thus far are paying dividends in the form of signups and wagering, and we’re looking forward to fostering even more success in the future as a result of our partnership.”

Aiding these efforts are TVG’s long list of member benefits, including access to more than 150 tracks worldwide, free membership to the fastest-growing horseracing community, TVG Wager Rewards, race analysis, exclusive interviews, insightful handicapping tips, live streaming video, no deposit fees, and more. Wagers can be placed online, by phone, with a web-enabled mobile phone, or set-top remote control.

About MEA Digital

MEA Digital is an analytics-focused agency with offices in San Diego, New York, and San Francisco. We help our clients bridge the gap between branding and performance marketing by optimizing their media mix, creative positioning, and budgets across strategically appropriate channels. As a result, we're able to connect what's meaningful to their customers with what's profitable for their businesses. For more information, visit http://www.meadigital.com.

About TVG

TVG, the official TV and interactive wagering partner of the National Thoroughbred Racing Association (NTRA) and a subsidiary of Betfair Group Ltd, the premier e-gaming betting community, is among the most widely distributed horseracing networks in the world. It is also the second largest legal online gaming company in the US, accepting over $500 million in wagers in 2009. Since its inception, TVG has demonstrated its commitment to the racing industry, owners, tracks, and fans through the sponsorship of several preeminent races such as the TVG Breeders Cup Mile and the Betfair/TVG Triple Tiara. Viewers in certain areas can wager interactively on races via telephone, the web, TVG Mobile, or interactive television by establishing a wagering account online at http://www.tvg.com or by telephone at 1-888-PLAY-TVG.

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Michael Chaney
MEA Digital
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