LoopFuse Releases 2011 Marketing Automation Survey Results

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Email Marketing and Web Lead Capture Most Widely Used; Lead Scoring Greatest Opportunity

LoopFuse, the leader in sales and marketing automation for small-to- medium-sized businesses (SMBs), today announced that according to its 2011 LoopFuse Marketing Automation Survey results, better quality leads is the most important benefit of marketing automation among respondents, followed closely by a better understanding of prospect behavior and a higher volume of leads overall. Among most widely used marketing automation features, Email Marketing tops the list, followed closely by Web Lead Capture. Lead Scoring, a more advanced practice, scored the lowest, uncovering a significant opportunity for capturing better quality leads.

Based on a survey of B2B sales and marketing professionals, almost 70 percent have implemented or intend to implement marketing automation software in 2011. The majority of the 2011 Marketing Automation Survey respondents are marketers and sales people associated with Business-to-Business (B2B)-focused SMBs, with experience in a wide range of full-featured marketing automation suites as well as a host of email marketing-only solutions.

Other survey results show:

  •     High cost of marketing automation software cited as the top barrier to adoption.
  •     Social Media Monitoring and Campaign ROI Reporting are top priorities for 2011.
  •     The benefits and strong ROI from Lead Scoring are not being widely realized by marketing organizations.

“Marketing Automation continues to gain traction among SMBs, especially as they seek to engage more potential customers online,” said Sean Dwyer, president and CEO, LoopFuse. “Within such a dynamic marketplace, neither high costs nor complexity should be barriers to marketing automation adoption among SMBs. Our SMB-friendly pricing and feature set, including a free version, removes cost and complexity as barriers to adoption and allows any company to realize the clear benefits of marketing automation.”
Try the LoopFuse solution for free by visiting us at http://www.loopfuse.com/signup.php.

About LoopFuse
LoopFuse, the first and only provider of free marketing automation for up to 1,000 prospects, is the leader in on-demand lead management solutions designed specifically for SMBs. Organizations leveraging LoopFuse achieve 50 percent more productivity from their sales and marketing departments by efficiently nurturing, scoring and then assigning leads in Salesforce.com (CRM). LoopFuse enables marketers to build higher yielding pipelines, more efficient marketing departments and more effective sales teams — all resulting in increased revenue. LoopFuse is privately held company based in Atlanta. For more information on LoopFuse, please visit http://www.LoopFuse.com or follow us on Twitter at http://twitter.com/LoopFuse.

Shannon Rentner
email: pr(at)loopfuse(dot)com
tel. +1.404.931.2242


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Shannon Rentner
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