Performance Bicycle® and Canadian Brand Cycles Devinci Partner to Offer High Performance Bikes in US

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Retailer Expands Product Lineup to Bring Devinci Models to Cycling Enthusiasts in Key Markets across the US

Performance Bicycle® (http://www.performancebike.com), the nation’s largest specialty bicycle retailer, today announced it will carry Cycles Devinci models in select markets across the U.S. Beginning June 1, more than 15 locations throughout Arizona, California, Colorado, New Mexico and Idaho will carry the Split Pivot and Road Carbon models, with additional stores to follow in 2012. The models will also be available online at PerformanceBike.com.

“We are excited to align our brand with Cycles Devinci, one of the most respected names in cycling,” said Bo Glenn, divisional merchandise manager bicycles, Performance Bicycle. “The goal of Performance Bicycle is to offer the very best in quality equipment to our customers, regardless of experience level, and this partnership is a true testament to that goal.”

Founded in Quebec, Canada, in 1987, Cycles Devinci specializes in producing a wide variety of high-quality aluminum frames, including custom, road, mountain and urban options. Last fall, Devinci re-launched its range of mountain bikes under a new suspension design license called the Split Pivot, from inventor and well-known suspension guru Dave Weagle. The design, dubbed revolutionary by many, is already catching a lot of attention around the world and particularly in the U.S.

“Devinci and Performance Bicycle are both synonymous with providing active consumers with first-rate products,” said Max Lamirande, Cycles Devinci sales director. “This new partnership enables our company to be present in key U.S. markets and ultimately gives the end-user (or simply consumers) easier access to the products in an industry-leading environment such as Performance Bicycle stores.”

For more information on Performance Bicycle, please visit PerformanceBike.com.

Where to Find Performance Bicycle
Performance offers three great ways to shop: in store, by catalog and online at PerformanceBike.com. Guests can always check the Deal of the Day on the Performance Bicycle® website or by following Performance on Twitter, @performance_inc, and on Facebook.

About Performance Bicycle®
Performance Bicycle® is the No. 1 omnichannel specialty bicycle retailer in the U.S. and is a wholly owned subsidiary of Performance Inc. Performance provides an omnichannel cycling retail experience that spans more than 100 stores nationwide, catalogs and http://www.performanceBike.com, all catering to both the avid biking enthusiast and the recreational rider. Performance Inc. is majority owned by North Castle Partners of Greenwich, Conn. For more information about Performance Bicycle, please visit http://www.performancebike.com

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