A universal, shareable shopping list and recipe box has been somewhat of a Holy Grail for consumers, and is uniquely challenging even for the largest publishers.
Sterling, VA (PRWEB) June 02, 2011
ZipList, Inc., the market-leader in online and mobile grocery list management, with partners ranging from AOL’s KitchenDaily to Martha Stewart Living Omnimedia, today introduced a new platform, enabling food bloggers and publishers of all sizes to deploy a fully-brandable recipe box, recipe search and grocery shopping list solution on their websites. The solution is free and allows any food website to offer users best-in-class ZipList tools to manage their shopping lists and recipe boxes.
Users can save recipes and manage their shopping lists and recipe boxes directly from within the partner’s site. This increases user engagement, drives additional page views and creates new opportunities for highly targeted advertising. The solution seamlessly integrates within partner sites, enabling food and recipe publishers to customize their own experiences with their styling, colors and brand, increasing time spent on-site while making their content more actionable.
The first branded partner launched this week at Ming.com, which is owned and operated by the Emmy award-winning Chef Ming Tsai, a “Next Iron Chef” semi-finalist and host of the “Simply Ming” television program on PBS. Recipes can be saved to a universal recipe box that syncs across the web and mobile with any other ZipList powered website, including ZipList.com and free ZipList Android and iPhone apps.
“We’re excited to offer partners rich customization when it comes to an integrated shopping list and recipe box. This seamless experience enables them to extend from inspiration to execution, helping their audiences engage and act on their content,” said Geoff Allen, Founder and CEO, ZipList, Inc. “A universal, shareable shopping list and recipe box has been somewhat of a Holy Grail for consumers, and is uniquely challenging even for the largest publishers. Our new offering is ideal for partners, whether recipe websites or food blogs, that want to integrate a best-in-class, full-featured solution, while maintaining their own personal brands, and it’s all free.”
To date, more than 300,000 people have used ZipList on ZipList.com, partner websites and mobile apps, adding millions of items to their weekly grocery lists.
Helping Partners Connect with Grocery Shoppers
ZipList powers more recipe box and shopping list features on online and mobile lifestyle sites and apps than any other provider. Consumer packaged good manufacturers (CPGs), media publishers, grocery retailers and mobile developers can directly embed its functionality into their web and mobile products, enabling consumers access to their single, personal grocery lists or recipe boxes while staying within a fully branded experience. Integrated mobile capabilities allow partners to offer a seamless online and offline experience, even while consumers are in the store. Interested partners can contact ZipList at partners(at)ziplist(dot)com.
About ZipList, Inc.
ZipList is a market-leading online and mobile shopping list and recipe search service that enables shoppers to create and share grocery lists with family members. Users can arrange their lists by aisle or store, and can save recipes to a central recipe box. ZipList has partner tools, web APIs and SDKs available to enable media and lifestyle properties to incorporate shopping list and recipe box features into their own sites and mobile apps. ZipList features can be found on AOL’s KitchenDaily.com, MarthaStewart.com, Martha’s Everyday Food iPhone app and various other food properties. ZipList is on the web at http://www.ZipList.com.
Check out the ZipList blog at http://blog.ziplist.com for the latest recipes, product updates, money-saving advice and grocery shopping tips. Follow ZipList on Twitter at @ZipList or become a Facebook Fan at http://www.facebook.com/ZipList. ZipList is also available as a free mobile app for iPhone and Android users. For more on these mobile apps, visit http://www.ZipList.com/apps.