Fair Trade Retailer SET Boutique Proves That Fashion Can Be Ethical

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SET Boutique celebrates one year of e-commerce business that supports fair trade fashion.

SET Boutique Stamp

Proof That Fashion Can Be Ethical

I am so pleased with the positive feedback I have received on this concept. People find it refreshing to shop at a retailer that says No to exploitation

One year ago Lindsay Sullivan sent an email to family and friends announcing that supporting ethical trade would be stylish and simple thanks to a new website called SET Boutique (Support Ethical Trade). A year later Sullivan can proudly boast that this alternative shopping site is “proof that fashion can be ethical”, adding that “I am so pleased with the positive feedback I have received on this concept. People find it refreshing to shop at a retailer that says no to exploitation”.

In 365 days SET Boutique has achieved meaningful milestones. Here is a timeline of the past and a sneak peak towards the future:

-June 3rd, 2010: SET Boutique Website Launch
-November 4th, 2010: The Give&Get Program is promoted as a new way to donate while shopping. Add a donation as small as $10 to your purchase and receive free gift wrapping and 20% off your next purchase.
-November 15th, 2010: Sullivan visits Nepal to oversee SET Boutique’s first private label collection of fair trade sweaters, and meet new ethical suppliers.
-February 3rd, 2011: During a visit to Rwanda new relationships develop with small to mid-size fair trade cooperatives.
-February 26th 2011: SET Boutique’s first fashion show featuring fair trade sweaters, dresses, bags, and jewelry
-April 8th 2011: The Give&Get program is redesigned to make donating easier than ever. Guilt-Free shopping is redefined when SET Boutique makes a $5.00 donation every time a customer spends $20.00 or more.
-April 25th 2011: SET Boutique becomes a Certified B Corporation

-July 9th 2011: SET Boutique’s second fashion show featuring new fair trade fashion

SET Boutique would like to thank its fans, customers, and supporters for a successful first year. Please join SET Boutique’s mailing list to stay updated on upcoming events and news.

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Lindsay Sullivan
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