Next Level Custom Signs Asks If Relaxed Sign Restrictions Will Help Local Businesses Effectively Promote Their Business In Difficult Times

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Next Level Custom Signs discusses how cities can make simple changes in local business sign restrictions to make a big difference in sales for small businesses. Mesa, Chandler, Tempe and Gilbert, Arizona are leading the way in giving businesses a way to draw customers with new outdoor signs.

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"Businesses in local markets have been able to order larger signs for their businesses and know their signs will bring buying customers in."

According to Next Level Custom Signs in Tempe, Arizona, Phoenix suburbs like Mesa, Chandler and Gilbert are in the process of easing sign restrictions to help struggling businesses survive economic bad times. Even Tempe, the home of ASU, has bowed to demands of local businesses to change their rigid “aesthetic” sign restrictions to allow businesses to have bigger signs that are more easily visible to traffic.

What will this mean to the local business? Mark Baldwin, President of Next Level Custom Signs in Tempe, AZ, says, "Businesses in local markets have been able to order larger signs for their businesses and know their signs will bring buying customers in." Mr. Baldwin estimates that sales for outdoor signs has grown compared to last year. Business owners are using portable outdoor signs like Signacade A-Frame signs, WindMaster Rolling Curb signs, and Wet-Erase Marker Board A-frame signs that make it easy for small cafés and boutiques to post a daily menu or specials in high volume traffic areas.

Hopefully, the changes in sign regulations will give small business owners the means to ride out the recessionary pallor that has been plaguing them since 2009. If this stretegy works for these Phoenix-area businesses, perhaps other parts of the country that are still having trouble recovering will help their local businesses by adopting a new attitude toward sign regulations.

Outdoor signage tells customers the business is open and ready for business. Many cities have reduced the size of acceptable signs and the location of the signs to make them virtually unreadable by drive-by traffic. These restrictions were conceived in the name of easing visual pollution caused by oversized signs, billboards and lighted signs that distracted drivers.

Now, the impact of ineffectual outdoor signs is showing as reduced sales for small businesses that have budget restrictions for advertising purposes. Using portable signs has become the means for these small businesses to develop their brand and establish communication with potential customers.

Other trends that Next Level Custom Signs has noticed are for digital signage in all sizes. “This type of signage is related to the burgeoning Smart Phone text markets”, says Christy Baldwin, Managing Partner at Next Level Custom Signs. “We have seen mobile marketing ramping up at a rapid rate. Digital billboards are evolving to accommodate the new text messaging marketing that businesses are anxious to try.”

Companies like Next Level Custom Signs cater to small businesses by offering the newest signs at excellent internet pricing for both the sign frame and the custom digitally printed signage to fit in the frame. With fast turnaround, excellent pricing and superb customer service, Next Level Custom Signs is able to accommodate small businesses as well as large businesses for all their signage needs. See for more information about business signage or call Liz or Christy at 480-731-3000.

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Christy Baldwin
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