Wireless Standard Website Wins Silver in the 2011 Summit Creative Awards

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Ruckus Marketing’s Innovative and Stylish Site Reflects the Wireless Standard Platform and B2B Soft Brand Garnering Creative Advertising Award

Innovative, comprehensive, and state of the art are all terms that accurately describe B2B Soft’s Wireless Standard, and they are just some of the reasons that it is now the premier Retail Management System of the wireless industry. Those terms also perfectly exemplify the Wireless Standard website, http://www.wirelessstandard.com, recently revamped by Ruckus Marketing in January 2011.

That redesign reflects the Wireless Standard brand’s growth and continued innovation in the wireless point of sale space. One result is that the dynamic, effective, and interactive website has just been internationally recognized for its creative excellence.

B2B Soft, a leader in business-to-business software solutions specializing in retail management for the wireless/cellular retail industry, is pleased to announce that its Wireless Standard website has won Silver at the 2011 Summit Creative Awards in the B2B Product Website category. The Summit International Awards conducts three annual competitions: the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award.

The Summit Creative Award (SCA) recognizes creative excellence in advertising and marketing companies, and includes all media and industries. The award focuses on small and medium-size agencies worldwide that are producing a great deal of outstanding advertising. The aim is to laud the creative work of less-than-huge agencies, as the majority of creative competitions are dominated by large advertising agencies, large clients and large budgets.

The Wireless Standard website, with its stylishly modern look and feel, and simple and intuitive navigation and delivery, accurately mirrors the software platform that is bringing some of the most technologically advanced systems to the wireless and retail market.

Some of the enhanced resources on the site include an interactive Product Tour highlighting the functionality and benefits of Wireless Standard, a shopping cart for buying Retail Hardware, as well as links to B2B Soft on Twitter, LinkedIn and Facebook. Visitors can quickly access anything they need in a few simple clicks including easy-to-complete forms for sales, support, and partnership requests.

“We’re quite proud of the Wireless Standard website and the fantastic and incisive design that Ruckus Marketing came up with,” says Gary Khabinski, CEO of B2B Soft. “We’re pleased that their exceptionally talented and creative work has been recognized as an example of outstanding advertising. Just like Wireless Standard, its merit, distinction, and success are a clear result of its strength of concept, quality of execution, and ability to effectively communicate and deliver.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at http://www.b2bsoft.com.

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit http://www.wirelessstandard.com.

About Ruckus Marketing
Ruckus Marketing is an award winning digital marketing, branding, and advertising firm located in New York, NY. With fresh ideas, and unique insight, it helps to deliver core business messaging through superior creative execution and media vehicles http://www.ruckusmarketing.com

About the Summit International Awards
The Summit International Awards (SIA) organization is dedicated to furthering excellence in the marketing communications industry. It administers three distinguished advertising and marketing award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary. The SIA is the oldest and most prestigious organization conducting an advertising award exclusively for firms with limited billings. Throughout its seventeen-year history, its Creative Award has established itself as one of the premier arbiters of creative and communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in its class.

Since 1994, the Summit Creative Award has enabled smaller creative firms to receive the recognition they have long deserved. This international advertising competition offers participants a unique opportunity to showcase their talents alongside similarly positioned agencies, and to have their work judged by experts in the advertising field.
Companies and individuals from more than 50 countries and across five continents have participated in this prestigious 17-year competition—the first of its kind. Entries are judged based on their strength of concept, quality of execution, and ability to communicate and persuade. http://www.summitawards.com

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