Unilytics Releases Log Director to Improve Web Analytics Results

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Unilytics announces the release of Log Director to improve log file management and accuracy for more reliable web analytics results.

Unilytics Corporation, a leading web optimization and web analytics consulting firm, has just launched Log Director enabling clients to effectively transfer, manage and clean log files to produce more accurate reporting and reduce overuse of critical network resources.

Challenges faced by many organizations when handling and processing log files include managing and moving log files to a centralized location and ensuring the processing of log files yields accurate results.

Managing log files when they are produced by multiple servers and in various formats can be a laborious task. In some cases, it may be necessary to convert log files from one format to another, and in other cases, there may be complications in securely transferring log files between areas of the network.

Furthermore, processing standard web server logs often yields inaccurate results because many entries such as robots, spiders, default home pages set by companies, and routine requests from services checking the health of the website are not actually visitor traffic.

Unilytics now provides a unique solution to these challenges with the introduction of Log Director, a tool that:

  •     Manages the transfer and archival of log files
  •     Removes unwanted entries before analysis for efficient, cost effective processing and more accurate results

“We are excited to bring the Log Director to market as it will significantly enhance the accuracy and reliability of web activity reporting,” stated Peder Enhorning, president of Unilytics. “Robot and spider traffic is a common problem for clients processing log files and often accounts for 30% to 40% of all entries. To avoid skewed numbers and ensure correct report interpretation, these misleading entries must be removed before being processed by web analytics software.”

About Unilytics
Unilytics is a leading web optimization and analytics company offering software solutions, consulting, configuration and training to a growing client base of over 800 customers including leading firms in finance, technology, medical, CPG, communications and media sectors as well as all levels of government. The only firm certified with Webtrends, Adobe and Google Analytics, Unilytics also integrates and incorporates data from other channels such as email marketing, CRM, customer service and phone support to provide a complete understanding of the customer experience. Their consulting services include web site optimization; web analytics customization and training; dashboard creation and management reporting; and KPI analysis. In addition, Unilytics recently released Mergence®, specialized analytics technology for Microsoft for SharePoint®.

Media Contact:
Karen Ragotte
Unilytics Corporation
416-441-9009 x233

http://www.unilytics.com
http://www.unilytics.com/blog/
http://twitter.com/unilytics

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Karen Ragotte
Unilytics
416-441-9009 233
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