Brides-to-be Prepare to Snag Dream Gown at a Bargain Price at Filene's Basement's Running of the Brides Sale

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Hundreds of brides-to-be are expected to attend the legendary Running of the Brides sale this Friday at Filene's Basement in Union Square, Manhattan, all hoping to snag the wedding gown of their dreams at a deep discount. Within an hour of opening, the bartering begins as the brides' helpers fan out to trade dresses, carrying signs and shouting sizes--a ritual that turns Filene's Basement into an old-fashioned bazaar.

Hundreds of brides-to-be are expected at the legendary Running of the Brides® sale on June 3rd, all looking to snag the wedding gown of their dreams at a bargain price. At 8:00am the brides and their helpers will burst through the doors of Filene’s Basement in Union Square to wade through over two thousand gowns. So deep are the discounts, many customers will literally pounce on dresses priced from $249-$699 that might otherwise cost as much as $9000. This year, the first one hundred brides-to-be in line will have a chance to win a $249 gift card to purchase their gown.

Filene’s Basement is partnering with Slim-Fast® to help brides get the perfect fit in the perfect dress for the big day. “We know looking for the perfect dress at a great price is a primary concern for many brides,” said Joel Feigenbaum, president and COO of Filene’s Basement and its parent SYMS Clothing. “But we also know brides want to look their best on their big day and Slim-Fast® can help. Filene’s Basement and Slim-Fast® are a good match – we both want to help brides look picture perfect on their wedding day.”

The racks are stripped bare in less than 90 seconds as the brides and their teammates grab the first dresses they reach. Then it’s time for the women to strip down to leotards, sports bras or even underwear to try on gowns right there on the sales floor.

But what happens if a petite bride snagged a size 14 dress in pink chiffon when she really wanted a size 4 in white satin? That’s when the real fun begins, as the women barter to find the right dress. Some even display their own “trading” signs bearing the style and size they’re looking for. It’s a ritual that turns Filene’s Basement into an old-fashioned bazaar. If the dress doesn’t quite fit or it needs a little pressing, the staff from Meurice Garment Care will be on-hand to work their magic, and the bride can still come out way ahead.

For brides who don’t like crowds there are plenty of great deals to be found later in the day when things calm down. Whether you get there at 8:00am for the ‘rush to the racks’ or plan to arrive later, bring a camera—veterans of this sale agree, it’s an experience worth preserving.

The Running of the Brides® sale takes place Friday, June 3, 2011 from 8:00am to 10:00pm at Filene’s Basement, 4 Union Square South (14th St. between University & Broadway), New York, NY 10003. Checks, credit cards and cash are accepted. All sales are final. For more information call 212-358-0169 or visit http://www.filenesbasement.com/running-of-the-brides.

About Filene’s Basement Filene’s Basement is a 101-year-old off-price retailer carrying a broad assortment of designer and brand-name fashion apparel for men, women and children, as well as accessories, home textiles, fragrances, fine jewelry and luggage. The original store, opened in 1909 in downtown Boston, became a world-renown retail icon. The company currently operates 22 Filene’s Basement stores and five co-branded Filene’s Basement-SYMS Clothing stores in metropolitan areas throughout the northeast, southeast and Midwestern United States, Basement-SYMS Clothing stores is a division of SYMS Corporation, headquartered in Secaucus, NJ. For more information on Filene’s Basement visit http://www.Filenesbasement.com or http://www.syms.com.

About Slim•Fast Foods Company
Slim•Fast ®,a business unit of Unilever, offers a complete line of delicious meal replacement shakes and bars and portion-controlled snack bars, along with meal planning and exercise advice for successful weight management. The Slim•Fast® product line includes an affordable range of Shakes, Powders, Meal Bars and Snack Bars that are available in retail outlets nationwide. Visit the new slimfast.com or call 1 800 SLIMFAST for more information.

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Patricia Boudrot
Filene's Basement
(617) 348-7673
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