Slingshot SEO Hires First-Ever Editor-In-Chief

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In what is believed to be a national first, Search Engine Optimization (SEO) company Slingshot SEO has hired an Editor-In-Chief to oversee the content of its editorial product.

In what is believed to be a national first, Search Engine Optimization (SEO) company, Slingshot SEO has hired an editor-in-chief to oversee the content of its editorial product.

Shari Finnell, most recently editor-in-chief of Indianapolis Woman and St. Louis Woman and a well-known member of the Indianapolis media community, has joined Slingshot SEO in this new role.

“Search engine optimization, the science of helping deserving brands achieve business success through search, is a high-growth sector of internet marketing,” explained Kevin Bailey, president and co-founder of Slingshot SEO. “Search is all about delivering digital relevance to deserving brands, which is partially achieved by producing exceptional media that showcases a brand’s innovation and thought leadership. Shari’s role will be responsible for ensuring that media produced by Slingshot SEO is noteworthy and exceeds the brand standards of our enterprise client base.”

“Taking this groundbreaking step further establishes Slingshot SEO as the premiere search engine optimization practice in the country,” Bailey added.

Founded in 2006 by three friends from Zionsville High School, Indianapolis-based Slingshot SEO is one of the country’s leading search engine optimization firms with clients including The Finish Line, Interactive Intelligence and ExactTarget.

A Northwestern University Medill School of Journalism graduate, Finnell has more than 20 years of experience in journalism and public relations, including serving as the Statehouse reporter and a columnist for the Indianapolis Star.

About Slingshot SEO

Founded in 2006, Slingshot SEO is a professional search engine optimization practice whose full-service strategic consulting and internet marketing services deliver unparalleled results for its enterprise-caliber clients. Their tight, business-impacting plans enable clients to conquer search with confidence, and results are driven by tireless passion to master the science of search. In May 2011 Slingshot SEO was honored with the top IT accolade at the Mira Awards, the premier technology awards program in the state of Indiana. For more information about Slingshot SEO, visit


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