Shop The Gift Basket Store Makes Sending Gifts as Easy as Strolling Down Main Street, USA

Share Article

A navigational revamp of their site has made ordering from Shop The Gift Basket Store as easy as pick, click and ship.

Shop The Gift Basket Store

Shop The Gift Basket Store

"We've expanded our categories into specific subsections and different levels of price points along our navigational bar. We've had many of our customers comment on how simple and fast it is to find a particular product on our site."

Shop The Gift Basket Store has revamped their order processing system to make it even easier for their customers to pick, click and ship. “While many other stores have gone high tech to the point where the customer gets lost, we know who our clientele is and our store is geared toward that audience”, reports Suzanne Salzmann, sales director. "We've expanded our categories into specific subsections and different levels of price points along our navigational bar. We've had many of our customers comment on how simple and fast it is to find a particular product on our site."

Instead of running around during lunch or on weekends to buy a gift for a baby shower or a college care package for a homesick freshman, they’ve made it easy to plug into a computer and just pick, click and ship. Since their debut in 2007, Shop The Gift Basket Store has outpaced other gift basket websites in both technology, and selection of gifts.

One of their main customers is the administrative assistant with limited time who needs to send out a get well gift basket or a sympathy arrangement to an employee or business associate, or on a brighter note sends out new baby gifts to a fellow co-worker. Here they will find whimsical and upscale gifts for baby girls or for newborn boys.

New Moms are drawn to the ease of the site. It is streamlined in a very simple manner enabling the customer to find the style and type of gift that they want relatively easy in a wide variety of price points to fit every budget. It’s wonderful for people who don’t want the hassle of purchasing a gift in a regular store and then having to wrap and ship it themselves. Here they can find a bakery fresh with cookie bouquets and cookie favors, a candy shop sweet with chocolates and lollipops, and a book shop filled with dozens of book bouquets for all ages. Grandparent's love the simplicity of the site, and flock to it sending baby gifts, Halloween Gift Baskets and Easter Baskets to their grandchildren all over the country.

Because on any given day people need to send gift baskets for a variety different reasons, the website’s design is a streetscape representing the multitudes of different “stores” a shopper would need to visit. It’s like walking down main street USA from the luxury of one’s home or office. “We geared the page to look like someone is actually strolling down Main Street USA”, explains Suzanne Salzmann, Sales Director. "Many of our customers grew up watching Mayberry RFD or walking down Main Street in Disney. Here you can meander along and find a wonderful selection of gift baskets for any recipient or occasion” continued Ms. Salzmann.

Shop The Gift Basket Store, http://www.shopthegiftbasketstore.com , a division of TBSS Enterprises located in Somerville, New Jersey, carries over 1000 gifts and gift baskets for all special occasions and holidays, specializing in new baby gifts and get well gift baskets. They can be reached at1-888-GIFT-488

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Suzanne Salzmann
Shop The Gift Basket Store
(908) 725-4753
Email >
Visit website