SittingAround.com Launches Innovative Babysitting Site

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SittingAround.com, an innovative new option for childcare, launched to the public on Wednesday, June 1st. To celebrate, SittingAround is waiving its $15 annual subscription fee for everyone who signs up prior to June 30th and giving those users free site access for the life of their account.

SittingAround.com, an innovative new option for childcare, launched to the public on Wednesday, June 1st. By making a well-run babysitting cooperative accessible to anyone with an internet connection, SittingAround will dramatically improve the way Americans consume childcare and save the average family $500 per year.

To celebrate its launch, SittingAround is waiving its $15 annual subscription fee for everyone who signs up prior to June 30th and giving those users free site access for the life of their account.

What is a Coop?
Babysitting coops (pronounced co-ops) are small groups of parents in a neighborhood who trade babysitting, taking turns watching each other’s children. Often, coops are comprised of parents whose children go to the same daycare or school. Because each coop chooses who may join, parents only trade sitting with other parents they know and trust.

“For most parents, this is a brand-new concept,” says Erica Zidel, Founder and CEO. “Less than a quarter of parents are familiar with coops, but when you tell them that there is a way to get free, easy to coordinate, high quality babysitting, their eyes light up. We want to tell as many parents as possible that coops are a great option for childcare.”

A Website that Make Coops Easy
While the basic concept of coops is simple, there is a lot of administrative work required to run a coop successfully: tracking points, scheduling sits and meetings, vetting new members, maintaining current member contact info, etc. "When you manage a coop on SittingAround.com, our software automates the administrative tasks for you," says Zidel. “Our site lets parents enjoy the benefits of a well-run cooperative without the hassle.”

SittingAround.com makes it easy to start, manage, and grow babysitting cooperatives.

SittingAround’s 2010 Trends in Babysitting Survey is available here.

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Erica Zidel, Founder and CEO
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