Local Ad Agency Wins 2011 Hermes Creative Awards

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Orange Label Art + Advertising Recognized for Excellence in Creativity for Marketing and Advertising

Orange Label Art + Advertising

Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to be recognized for creative excellence in the 2011 Hermes Creative Awards.

Among the recognitions, Orange Label Art + Advertising received a Platinum award for the “Chameleon Blend” coffee label and packaging designed for Greenwell Farms. Located on the Big Island of Hawaii, for over 200 years Greenwell Farms has produced the finest 100% Kona Coffee. In addition to being a local favorite, Greenwell distributes its products to coffee houses nationwide. “The design of the packaging of our new product line, Chameleon Blend, is the latest creative effort by the Orange Label Advertising team. For the past decade, we have relied upon Orange Label to provide us with innovative and imaginative approaches to our company’s collateral needs. We have found Orange Label to be responsive to our concepts and ideas while providing a perfect combination of creative inspiration and goal-oriented project management. Our congratulations go out to Orange Label Advertising for the Hermes Creative Award,” said Steve Hicks, CFO of Greenwell Farms.

Orange Label was also presented with a Platinum award for the revitalized website developed for Copiers Northwest, a Pacific Northwest-based firm committed to providing superior quality multi-function copier, printer and software solutions to businesses and organizations. Recently, Orange Label has been working with Copiers Northwest to enhance its web presence, beginning with the website re-design. “We’ve received great feedback from the marketplace about our new website. Orange Label did a fantastic job developing our strategic messaging of key initiatives. The personalization of our programs through the use of video is helping us connect to our customers, reinforce our brand message and drive sales,” stated Gregg Petrie, President of Copiers Northwest.

In addition, Orange Label took home a Gold award for the design of a landing page used to promote Martin Whalen Office Solution’s 75th Anniversary. The microsite was developed as one component of a strategic platform that includes result-driven campaigns supported through a year-long calendar of events and promotions. The integrated marketing plan, also recognized with an Honorable Mention, leverages Martin Whalen’s milestone anniversary and local longevity, and positions Martin Whalen as a leader in Office Technology. “We’ve been very happy with the comprehensive marketing plan Orange Label put together for our 75th year,” said Marty Whalen, President. “Our goals of doing something special for our communities, customers and employees have been accomplished and Orange Label did everything within budget and made sure to leverage any and all opportunities to get the word out. We’ve been having a fantastic year and we point to the marketing plan as a big reason.”

Furthermore, Orange Label received a Gold award for the “Breast Health” print advertisement created for Seton Medical Center. Located in Daly City, Seton Medical Center serves as one of Northern California’s leading comprehensive healthcare systems. “We are pleased to be recognized for the Breast Health print ad creative execution. The ad was part of an integrated multi-service line campaign that highlighted our hospital’s key service lines while also remaining consistent with Seton Medical Center’s brand identity,” remarked Lorraine P. Auerbach, President and CEO of Seton Medical Center.

For nearly 40 years, Orange Label has delivered an inspired mixture of art and design backed by strategic marketing that produces measureable results and causes clients to become thriving brand leaders. “We are honored to be recognized for creative excellence on behalf of our clients,” said Rochelle Reiter, Agency Principal. “We are committed to delivering strategic creative design and marketing strategies that assist our clients in reaching their goals and objectives.”

Hermes Creative Awards is an international competition that recognizes outstanding talent among creative professionals involved in the concept, writing and design of traditional materials and programs, as well as emerging technologies. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals, comprised of several thousand industry professionals who oversee the awards and recognition programs, judge entries and set standards for excellence.

Orange Label is proud to receive several recognitions for creative excellence in the 2011 Hermes Creative Awards. To view a full list of Orange Label’s acknowledgements and samples of work, please visit: http://www.orangelabeladvertising.com

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit http://www.OrangeLabelAdvertising.com.

The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops and freelancers. The mission of the Hermes Creative Awards is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals. The Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and freelance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. For more information about the Hermes Creative Awards visit http://www.hermesawards.com


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Rochelle Reiter
Orange Label Art + Advertising
(949) 631-9900
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