TRUE Natural Cosmetics Makes Environmental Working Group's Skin Deep "Best Beach & Sport Sunscreen" & "Best Moisturizers w/ SPF" in their 2011 Annual Sunscreen Guide

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EWG specializes in providing consumers with useful information about top-rated sunscreens for broad spectrum protection with fewer hazardous ingredients. TRUE Sunscreens were rated in the highest categories in 2011 for ingredient safety, SPF rating for UVA/UVB protection, and product stability.

TRUE Sunscreens make the EWG Skin Deep Best Sunscreens List

TRUE Sunscreens make the EWG Skin Deep Best Sunscreens List

TRUE Natural recognized in EWG Skincare's 2011 Best Sunscreens / Moisturizers w/SPF

The Environmental Working Group's annual Sunscreen Guide has just been published…and TRUE Natural Cosmetics made the list.

Each year The Environmental Working Group reviews a wide selection (1,700 this year) of mineral and chemical sunscreens on safety and effectiveness. Following is a list of criteria considered in the rating of the products:

  • Ingredient listings are reviewed and hazard scores are based on health hazard ranking for individual ingredients from EWG Skin Deep database
  • SPF rating for UVB protection
  • Evaluation of UVA protection
  • Balance of UVA/UVB protection which is believed to provide better protection
  • A product's stability, taking into account how quickly a sunscreen ingredient breaks down in the sun

EWG gives safer products lower numbers, more hazardous products higher numbers. Low hazard = 0 - 2, Moderate hazard = 3 - 6, High hazard = 7 - 10.

Out of all products tested by EWG only 1 in 5 sunscreens are ranked as safe and effective. And while the list does include some mainstream brands who now use mineral sunscreen ingredients, truly natural sunscreens dominate the list.

TRUE Natural sunscreens made the list of Top Sunscreens, and received very low hazard rankings by EWG as well. TRUE Natural Cosmetics All Natural Sunscreen SPF 40, included in EWG's Best Beach & Sport Sunscreens, received a super low score of 1.

TRUE Natural Cosmetics All Natural Daily Moisturizer SPF 20 is included in the Best Moisturizers with SPF, and received a ranking of 2. We believe this slightly higher rating, though still of very low concern, is due to our inclusion of Lemon oil. Citrus oil is considered to be phototoxic in higher percentages, but we use a very low percent in our Daily Moisturizer to ensure your safety.

It can be difficult to choose a safe sunscreen because of misleading SPF claims, unsafe additives, and lack of government regulation. TRUE Natural Sunscreens are non-nano mineral based, contain no Vitamin A, and are made with all natural ingredients.

ABOUT: TRUE Natural Cosmetics: TRUE Natural’s mission is to provide you with the purest, chemical free skin care products that are both safe for you and the environment. Our products are produced in a USDA National Organic Program certified facility. All TRUE Natural products are formulated using 100% natural ingredients with a minimum of 60% certified organic ingredients and are produced in the US. TRUE Natural Cosmetics will debut its new line of sunscreens in May 2011. For more information on TRUE Natural Cosmetics, please visit http://www.TrueNatural.com.

FOR MORE INFORMATION, IMAGES OR SAMPLES:
Janice Parsons
TRUE NATURE GROUP
877-515-TRUE

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Janice Pasion
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