Proformative Launches a Personalized Homepage That Allows Members to Customize Content -- Proformative Establishes a New and Improved Experience for Site Members

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Proformative, the nation's leading online resource for corporate finance executives, announced today the launch of a new homepage for registered members that was created to establish a new, higher standard of customer experience.

We are committed to continually improving our web site based on our customers' needs and preferences

Proformative, the nation's leading online resource for corporate finance executives, announced today the launch of its new homepage for registered members that was created to establish a new, higher standard of customer experience.

The goal of the new homepage redesign is to establish a new standard of excellence by allowing members to quickly and easily access the rich content of the site, and highlight all the engaging features and functionality. By allowing Proformative members to personalize the homepage based on areas of interest, they can direct their own personal career success – all on one page.

The new homepage design offers engaging functionality, faster access to relevant content, and a modular design that allows for easy and flexible personalization. The homepage is tailored to reflect each individual member’s interests, groups, blogs, events, news, resources and discussions.

The homepage redesign is part of an overall strategic redesign initiative focusing on the development of superior navigation, enhanced functionality and presenting valuable, relevant content as well as well as a variety of products and services over the next six months. The strategic site redesign project will ensure that the new site structure incorporates the highest standards of usability, navigation and design while providing relevant news and information as well as the products and services that are most relevant to Proformative’s members.

"As more and more corporate finance professionals turn to Proformative for peer insight, expert advice, the latest news, valuable tools and unmatched resources, it is increasingly important for us to offer a convenient and customized web site experience. We are committed to continually improving our web site based on our customers' needs and preferences," said John Kogan, Proformative's CEO.

About Proformative:

Founded in 2009 in Silicon Valley, California, Proformative (proformative.com) is exclusively dedicated to serving the needs of corporate finance, accounting, treasury and related professionals. Proformative’s members find valuable free resources, relevant news and information, and a vibrant community of their peers and subject matter experts that enable them to manage corporate transformation and excel in their careers.

For more information, visit http://www.proformative.com or call 408-400-3993

For media inquiries, please contact Proformative CMO, Linda Fisk at lfisk(at)proformative(dot)com.

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John Kogan
CFO
408-400-3993
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