Hyper Wear® Adds to Leadership Team as Company Continues to Grow

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Denver Fredenburg and Diane Vives join the leadership team at Hyper Wear Inc.

Radical Performance

Hyper Wear is pleased to announce the addition of two members to its leadership team.

We are welcoming a new CEO, Denver Fredenburg, who will lead us forward as we continue to experience rapid growth with our innovative fitness and health products like the Hyper Vest® PRO weight vest, Hyper Vest COOL™ ice vest for pre-cooling and recovery, SandBell® sandbag weights, SteelBell® steel shot-filled weights, and WaterBell™ water-filled weights. Dirk Buikema, COO, will be focusing on operations and business development while founder Cosmo Raines continues in his same role as our creative inspiration and President.

Denver comes from a family deeply involved in coaching and in physical education. A former college athlete and Captain of Baylor University’s baseball team, Denver has ten years of global industry experience in sales, marketing and branding, including seven years of experience with Nike. An avid amateur athlete, he has participated in many triathlons, marathons, adventure races and is currently training for his 6th ultra-marathon. He holds a Masters Degree in Exercise Science as well as a B.B.A. in Finance and International Business.

Another great addition is Diane Vives, who is becoming our Director of Training and Education. Diane is a worldwide speaker with twelve years experience as a performance coach, fitness director, public speaker and educator. Diane continues as a member of Under Armour’s Performance Training Advisory Council. For all of you clamoring for training content and education, Diane is the answer. In addition to providing mentorships and hands-on workshops, she will lead Hyper Training efforts to create content, and build our Training Ambassador program. She will also support Cosmo with product research as we continue to introduce dynamic and innovative products.

We look forward to being a dynamic force at the forefront of fitness and health, and supporting everything that gets people active. More to come!

About us: Hyper Wear, Inc. was founded to bring innovative products to market in the areas of fitness, health and wellness. Its solutions include the Hyper Vest® PRO weight vest, Hyper Vest COOL™ ice vest for pre-cooling and recovery, SandBell® sandbag weights, SteelBell® steel shot-filled weights, and WaterBell™ water-filled weights. Men’s Health Magazine http://www.menshealth.com described the Hyper Vest as “the best” weight vest, and the non-profit American Council on Exercise (ACE) awarded the Hyper Vest weight vest its highest five-star rating in an independent review http://www.acefitness.org . Hyper Wear’s products have also been recommended by or featured in Real Simple Magazine http://www.realsimple.com, Experience Life Magazine http://www.experiencelifemag.com , ESPN Rise, Muscle and Fitness, Men’s Fitness, Women’s Health, the Diet Detective, Dance You’re A** Off television show, the L.A. Times, and Chicago Tribune. For more information on Hyper Wear, please visit http://www.hyperwear.com or call toll free 888-460-0628.

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Suzi Raines

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