Affinity4 Holds Book Drive to Benefit Local Literacy Program for At-Risk Youth

Affinity4, one of the nation’s leading affinity-based marketers specializing in helping charities, ministries and other nonprofit organization raise funds, has selected Reading Enriches All Children, Inc. (REACH) based in Norfolk, VA as the beneficiary of its upcoming quarterly volunteer project. REACH is a volunteer organization that supports the literacy needs of at-risk children including those living in homeless and domestic violence shelters.

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Norfolk, VA (PRWEB) June 06, 2011

Affinity4, one of the nation’s leading affinity-based marketers specializing in helping charities, ministries and other nonprofit organization raise funds, has selected Reading Enriches All Children, Inc. (REACH) based in Norfolk, VA as the beneficiary of its upcoming quarterly volunteer project. REACH is a volunteer organization that supports the literacy needs of at-risk children including those living in homeless and domestic violence shelters. Affinity4 and its employees will be holding a book drive to collect books for infants and children to help support REACH’s Read-Aloud program. The program brings literacy volunteers to hundreds of children living in homeless and domestic violence shelters, and uses a team approach to reading aloud and follow with and activity that supports the story theme.

Affinity4 prides itself in helping charities and ministries achieve their mission. Through its employee quarterly volunteer projects like this, Affinity4 staff members have raised thousands of dollars for various nonprofit organizations and performed community service projects ranging from holding a “shoot-a-thon” to benefit Hoops for Hope to holding a coat drive to benefit homeless shelters.

For more information on how you can contribute books for Affinity4’s book drive benefiting REACH, contact Katie King at KKing@affinity4.com. For more information on REACH, or to learn more about volunteering or otherwise supporting REACH, email volunteer(at)reachreads(dot)org or visit http://www.reachreads.org.

More About Reading Enriches All Children, Inc. (REACH)
Founded in 1998 on the premise that reading aloud to children is the single most important way to influence the literacy of children, REACH provides reading programs and books for children living in homeless and domestic violence shelters in an effort to promote literacy among at-risk youth. REACH supports the literacy needs of over 600 children a year in dozens of different shelter programs in Hampton Roads and provides books to children throughout Virginia. REACH has expanded its efforts to include parenting workshops in shelters teaching how to create literacy rich homes, even if their home is a shelter.

More About Affinity4
Owned by BN Media, an entity that also includes the investors behind Cross Bridge (http://www.crossbridge.com) and Beliefnet (http://www.beliefnet.com), Affinity4 is an affinity-based marketing company whose mission is to help support its nonprofits' goals by assisting in their fundraising and development programs. Specifically, Affinty4 markets various telecommunications products and services, including long distance and wireless phone services, high-speed Internet, as well as DIRECTV®, and more to the supporters of its international base of nonprofits which includes charities, ministries, and more. With each supporter's purchase, Affinity4 provides a 10% GiveBack to the corresponding nonprofit organization. Affinity4's business model is to leverage and transform ordinary activities such as making phone calls into fundraising opportunities on behalf of vital causes worldwide. The Affinity4 Brand Promise is Ordinary Activities. Extraordinary Giving. To date, Affinity4 has given back more than $76 million to nonprofits worldwide. The company is headquartered in Norfolk, Virginia and led by President and CEO, Stephen Halliday. For more information, visit: http://www.affinity4.com or call 1-800-684-4880.

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