Free Email Domain Addresses Proven to be Unprofessional in Critical Survey

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Recent study by Visible Logic shows 70 percent of all businesses think it is unprofessional to use a free email domain address to conduct business.

70 percent of respondents in a recent survey of nearly 500 business professionals said it is unprofessional to use an email address from a free domain host for a business. The survey, conducted by Visible Logic, Inc., (http://www.visiblelogic.com) a Portland, Maine graphic design and branding firm, was designed to test the common perception among marketing professionals that email and business-name based urls are preferred by prospects, customers, business partners and vendors.

When asked what address was most professional, 90 percent chose the example: name(at)businessname(dot)com over examples using Hotmail.com and Gmail.com among others. The survey conclusively determined that registering a domain based on the business name and creating name-based email with the business name URL should be a first step for new businesses.

Emily Brackett, president of Visible Logic, said, “The best branding loses credibility when you use an email address that features a free domain host or email server. It’s like putting a sign for somebody else’s business over your front door.“

The survey uncovered strong opinions about businesses using free email address. Survey respondents saw businesses that didn’t have their own domain as lazy, unprofessional, and potentially not a real business.

Brackett, also said, “I always thought it was a bad idea to use an email address that was not based on the domain name, but couldn't find any research to back it up. We conducted the survey to prove a point. It’s hard to argue with such conclusive results.”

More information, results, and recommendations for new and growing businesses are in a Visible Logic whitepaper available for free downloading at http://www.visiblelogic.com.

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Emily Brackett
ebrackett@visiblelogic.com
207-761-4230
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