Online Retailer Introduces ‘One for One’ Business Model to the World of Brand Name Eyeglasses

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Retail upstart Eyespex.com launches an online storefront that pledges to donate prescription eyeglasses to people in developing nations every time a pair is sold through their website.

Eyespex.com wants to leverage public advocacy by empowering it’s customers to make a difference. Collectively, we have the ability to impact thousands of lives and with additional help from our charity partners, we aim to do just that.

The endeavor has already aligned it’s efforts with Unite For Sight, a non-profit organization that addresses the growing need for eye care in developing countries. Donations made possible by sales at Eyespex.com (http://www.eyespex.com) will be delivered to areas such as Ghana, West Africa - a country with roughly twenty three million citizens, but only forty-five ophthalmologists. Additional charity efforts have already been slated, but for now, the company is focused on generating awareness. As the founder points out; “Eyespex.com wants to leverage public advocacy by empowering it’s customers to make a difference. Collectively, we have the ability to impact thousands of lives and with additional help from our charity partners, we aim to do just that.”

The founder - an optometrist based in Northeast Oklahoma - originally developed an interest in selling glasses online after observing that most retailers place more emphasis on pricing than quality. His campaign to launch Eyespex.com began after reading published reports that revealed how needy children in developing nations were more likely to succeed in life if they received adequate vision care.

Charity is not the only mission for the company, however. The Eyespex.com founder believes there is a need for higher quality products and services online. Treating patients from his brick & mortar practice has allowed him to identify a gap between what he offers them and what they’re finding on the internet. He hopes to narrow that margin by introducing reputable name brands, extended warranties and a generous return policy to the Eyespex.com catalog.

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Trevor Barrios
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