Signet Fence Chosen for Case Study by Leading Provider of Online Trust and Security Products

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The case study, completed in May 2011, discusses how the online fence store increased page views by 61% and sales by 14% after adding the VeriSign® Seal and SSL Certificates to its web pages.

Signet Fence Online Fence Store Logo
Using the Seal to ease first time buying hesitancy has freed us to concentrate more intensely on our goal of helping consumers find the perfect fence for their home or business.

Signet Fence announced today that it is featured in a Symantec case study on the company’s successful use of the VeriSign Trust Seal and SSL Certificates. Specifically, the study discusses how Signet Fence was able to improve nearly all online metrics, including a 61% increase in page views and a 14% increase in sales, in the month after deploying the VeriSign Seal to its online fence store.

Ryan Mitchell, Signet’s e-commerce manager, said “We are extremely happy with the results that we achieved using the VeriSign Seal and SSL Certificates, and we are proud to have been selected for the case study. Using the Seal to ease first time buying hesitancy has freed us to concentrate more intensely on our goal of helping consumers find the perfect fence for their home or business. The fact that we were able to make such great strides in a short time is both a testament to the strength of a widely recognized and respected symbol of trust like the VeriSign Seal and a validation of our efforts to maintain that trust throughout the buying cycle.”

The complete case study is attached to this release, and is also available for download on Signet Fence’s Blog.

About Signet Fence
Signet Fence sells a wide selection of high quality, professional-grade fencing and railing products and supplies direct to consumers. The company also provides comprehensive educational resources on its website http://www.signetfence.com, and expert phone support to assist do-it-yourselfers in choosing and purchasing their fence online.

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Ryan Mitchell
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