Speak to Popular Rock Star Sami Yusuf and Give His Fans a Unique Platform to Communicate

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UK Video Website Demonstrates the Power of the Online World with Their Music Coverage

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WinkBall, the UK’s no. 1 video website, this week demonstrated the power and influence of the internet in the music world with their interactive fan video experience. Ahead of their interview with popular music star, Sami Yusuf, WinkBall gave his millions of fans the opportunity to interact with him in the sphere of social media and through their video technology, let them upload and post their own personal questions to him.

Through the power of video, WinkBall has created a unique experience that brings artists and fans closer together. The internet has removed the barriers and obstacles that have sometimes come between fans and high-profile music artists. Social media platforms such as Twitter and Facebook have allowed musicians, footballers and celebrities to share their lives online and allow their fans to be a part of their lives in some way. have gone one step further and given fans the chance to ask those burgeoning questions they have always wanted to, but never had the opportunity to ask. All over the world, fans have posted their questions online from as far as America, Thailand and India. Followers of Sami Yusuf are also able to interact with him in a unique way which only WinkBall can host; asking questions via a webcam which the artist can answer.

WinkBall’s interactivity through the power of online video does not however stop there. With their extensive video reporter network, WinkBall has documented fans in the moment and captured the passion of a music gig or concert as no other film crew has. Speaking to fans before and after a gig, WinkBall’s trained reporters have given fans a unique platform to express their views and share their passion for a musical artist at an event. With Sami’s most recent gig at the Shepherds Bush Empire, WinkBall Reporters spoke to the fans directly and posed questions that were straight from Sami himself. Asking how they heard about his latest album and what they thought of his personally coined musical sound, Spiritique, Sami was able to communicate back to his fan base via the WinkBall reporter network and further enabled the full interactive experience they offer for music. To watch Sami’s full interview plus to see what the fans had to say, go to the following link:

To see WinkBall’s growing music coverage, go to the following link:

Notes to Editors:

About WinkBall

WinkBall is the British video network that specialises in capturing the public’s passion at events - as they happen - and providing vox-pop and video services to clients worldwide.

Now the UK’s no. 1 video website, WinkBall’s interactive Video Walls, Blogs, Forums and Messaging technologies create the ultimate online presence by engaging with the people who truly matter. This provides a dynamic, mass media, social and participatory experience to connect with the public and targeted communities. Services include vox-pop creation, consumer interviewing, market research, event coverage, video reporter hire, and business and product videos.

Featured on the BBC, CNN, CNBC, Sky News and many more, WinkBall were also nominated finalists in the PR Week Awards 2010 and the CIPR Excellence Awards, 2010.

The technology was designed and built in London in 2005 as a quintessentially British collaboration between academic inventiveness (Goldsmiths, University of London) and commercial endeavour. Co-founded by Dr James Ohene-Djan and Duncan Barclay and launched 18 months ago, has had nearly 35 million hits (about 1.25 million regular viewers per month) and has a growth rate of 25% per month.

Contact WinkBall:
020 8962 3030

Head of Press:
020 8962 3033

Contact WinkBall’s PR, Max Clifford Associates:
Victoria Cameron
020 7408 2350


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