Cambridge, MA (PRWEB) June 04, 2011
Sproxil, a U.S.-based company that provides world-class brand protection in emerging markets through software and services that work anywhere there are mobile phones, today announced that Chris Israel, a partner at American Continental Group, has joined the company’s Board of Advisors. Israel, who once served as Deputy Chief of Staff to the U.S. Secretary of Commerce, has spent much of his career developing public policy approaches that support innovation and protection of intellectual property.
“I am extremely honored and excited to have the opportunity to serve as an Advisor to Sproxil, a company that has combined cutting edge technology and very creative approaches to tackle a range of difficult brand protection challenges,” said Chris Israel. “I’ve been inspired and impressed by Sproxil’s leadership, and I look forward to lending my expertise and experience to their efforts.”
Sproxil’s Mobile Product Authentication™ (MPA™) solution allows consumers to verify that the product they are buying is genuine by using a mobile phone and a simple, free text message. Using a scratch card method, similar to that used for replenishing cellular talk-time, the company allows users to reveal a one-time-use code on drugs and text the code to a “911 for fake drugs” number which is identical on all cellular networks within a country. The solution has been shown to be the most secure and reliable available on the market. Both local companies and global pharmaceutical companies, including GSK and Johnson & Johnson, are using MPA to meet their brand protection needs.
Israel served as the first Presidentially-appointed U.S. Coordinator for International Intellectual Property Enforcement from 2005-2008, where his responsibilities included coordinating and leveraging the resources of the U.S. government to protect American intellectual property at home and abroad. He was frequently called upon to testify before Congress and represent the United States internationally on a range of issues that impacted American intellectual property rights holders. He was named one of the 50 “Most Influential People on IP” by Managing Intellectual Property magazine in 2006.
“Sproxil offers solutions that matter profoundly to emerging markets plagued by counterfeit products that threaten the health and safety of consumers, and give rise to an illicit economy that stifles innovation and economic opportunity,” said Dr. Ashifi Gogo, CEO of Sproxil. “The addition of such a renowned, well connected international trade expert like Chris Israel to our Board of Advisors aids our mission to influence public policy efforts to improve the lives of individuals throughout the world by ensuring access to the genuine medicines they need – generic and branded drugs alike.”
Earlier in his career, Israel worked as a public policy executive for Time Warner and as a staffer on Capitol Hill. He received a Bachelor of Science degree from the University of Kansas and an M.B.A. from The George Washington University.
The other members of the advisory board are Egbe Osifo-Dawodu, MD, partner at Anadach Group, formerly with the World Bank Institute; Ethan Zuckerman, serial entrepreneur and senior researcher at the Berkman Center for Internet and Society at Harvard University; Mitual Shah, director of engineering at the West Wireless Institute; and Paul W Chang, Global Business Strategy Lead, Emerging Technologies for IBM Software Group.
Sproxil provides world-class brand protection for emerging markets through software and services that work anywhere there are mobile phones. Delivering automatic protection, simple labels and robust back-end analytics with its Mobile Product AuthenticationTM (MPA) solution, Sproxil offers a comprehensive anti-counterfeiting strategy for cash-based societies, one that enables consumers to text message an item-unique code for a rapid response that confirms a brand’s genuineness. Simple, easy to use and with no consumer capital investment, the Acumen Fund-backed solution – provisioned on three continents – offers the world’s only patented, consumer SMS verification service. Our solution also helps companies connect directly to their consumers through customized text message responses and ads that specifically target those demographics with known buying behaviors. Learn more at http://www.sproxil.com.