This sponsorship represents Manumission Skin Care’s first foray into Motorsports and introduces the company to a new and significant audience.
New York, NY (PRWEB) June 06, 2011
Manumission Skin Care is proud to announce that it has been selected as the official skin care provider of the 944 Cup Series. The 944 Cup Series is the only Race Series dedicated to the front engine water-cooled Porsche. The Series features competitive and clean racing culminating with year end Regional and National Championships in both the United States and Canada.
This sponsorship represents Manumission Skin Care’s first foray into Motorsports and introduces the company to a new and significant audience at a time when the brand has achieved a significant following among among professional and recreational athletes. Manumission Skin Care is best known for their sponsorship of mixed martial arts fighters at UFC events as well as supporting active and retired military members.
To symbolize its all encompassing sponsorship, Manumission Skin Care commissioned a logo that will be prominently featured on all of the drivers’ cars and through event marketing at the races. Fans can also interact with the Manumission Skin Care Girls at select 944 Cup Series Events. The Manumission Skin Care Girls will provide product samples, pose for photographs with fans as well as offer exciting give-a-ways and contests.
"Manumission Skin Care is extremely excited to partner with the 944 Cup Series," said Dan Ostrower, Founder and President of Manumission Skin Care. “By sponsoring the 944 Cup Series, Manumission Skin Care is demonstrating our commitment to actively supporting men, who represent what Manumission Skin Care is all about - getting the job done in the most demanding environments and conditions.”
The brand’s skin care products, including a body bar, body wash, facial moisturizer, face wash and shave gel, are formulated with premium ingredients that directly address the skin care needs of athletic and active men. As a unique part of the sponsorship, Manumission Skin Care will be used by the drivers to protect their skin throughout the racing events as well as post racing to thoroughly clean and rehydrate their skin.
Dave Derocola, 944 Cup Series Chairman and Founder said, “The drivers have already spoken loud and clear about their love for Manumission Skin Care. No other skin care products have been as successful as Manumission in preparing our Drivers skin both before and after a long day on the track.”
Northeast 944 Cup Champion Ken “Dutch” Smith, added, “My skin, like all the drivers, takes a tremendous beating. Not many people realize we race in all weather conditions, from dry and dusty, to humid and extremely hot for hours at a time. With Manumission Skin Care I don’t have to worry about my skin and that’s critical when you are competing. I now have my entire Team at Speedwerke Racing using Manumission”.
Manumission Skin Care’s sponsorship deal with the 944 Cup Series is part of a strategic plan that seeks to combine increased brand visibility with targeted engagement experiences.
About Manumission Skin Care
Manumission Skin Care was founded to bridge the gap between what specialty grooming companies and mass market conglomerates were offering and the unmet skin care solutions that active, on-the-go men were seeking.
Based on discussions with hundreds of men (and women), consultations with skin care professionals and extensive testing in diverse and extreme conditions, Manumission Skin Care released five skin care products, a Body Bar, Body Wash, Shave Gel, Face Wash and Facial Moisturizer in the Spring of 2009.
Manumission Skin Care is committed to supporting members of the Armed Forces and Police Officers at home and abroad through various initiatives.
For more information visit http://www.manumissionskincare.com.