HubSpot to Feature Insite Software in Joint Webinar About the Use of Inbound Marketing in B2B eCommerce

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Event shares how companies with ecommerce sites and marketers can harness inbound marketing techniques to drive B2B ecommerce revenue growth.

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B2B companies are discovering that with proper implementation, ecommerce has the potential to quickly become an organization’s best sales person and strengthen partner or dealer channels.

Insite Software, a leading provider of B2B and B2C ecommerce platforms and shipping solutions, today announced that it has been selected to present on inbound marketing techniques for B2B ecommerce in the HubSpot Ecommerce in an Inbound Marketing World webinar series. The webinar, B2B eCommerce: The Next Frontier of Inbound Marketing, takes place on Thursday, June 16, 2011, at 4:00 pm Eastern Time and will be presented by Kevin Cooper, Vice President of Sales and Marketing at Insite Software.

“HubSpot is bringing together the very best eCommerce leaders in this special webinar series,” said William MacDonald, Inbound Marketing Consultant at HubSpot. “We are delighted to have Insite Software participating in the program and sharing their in-depth knowledge of B2B ecommerce. Webinar attendees will learn proven best practices from Insite Software to better reap the rewards of successful B2B ecommerce.”

During this session, Cooper will demonstrate how B2B companies are harnessing inbound marketing techniques to drive B2B ecommerce revenue growth. He will also address how to attract new customers and increase brand awareness, increase the average order size through cross-selling and up-selling, and expedite the booking of orders for fulfillment.

“Driving revenue growth is a critical goal for any enterprise organization and a top performing sales person is one of its most valuable resources,” said Brian Strojny, CEO of Insite Software. “B2B companies are discovering that with proper implementation, ecommerce has the potential to quickly become an organization’s best sales person and strengthen partner or dealer channels. We are pleased to have been selected by HubSpot to participate in its ecommerce series and look forward to sharing several case studies and our B2B ecommerce expertise.”

Registration and additional information on eCommerce in an Inbound Marketing World Webinar Series, are available at http://www.hubspot.com/webinar-series-ecommerce-in-an-inbound-marketing-insite-software?utm_campaign=eCommWorldWebinar_Insite.

About HubSpot:
HubSpot, Inc. offers an all-in-one marketing software platform for small and medium sized businesses. Over 4,500 companies in 31 countries use HubSpot software to increase the number of visitors to their website and convert more of those visitors to leads and customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular website analysis tool, WebsiteGrader.com, which has over 3 million users. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. Find them at http://www.HubSpot.com.

About Insite Software:
Insite Software is a leading provider of B2B and B2C ecommerce platforms and shipping solutions, serving more than 700 customers across the globe. Headquartered in Minneapolis, Minnesota, Insite Software’s solutions are used by leading manufacturers, distributors and retailers to sell and distribute their products to dealers, franchisers, stores, contractors, consumers and others. Insite offers ecommerce solutions for companies at all stages of adoption and addresses the unique needs of B2B and B2C sites. Its customers select the InsiteCommerce edition that fits the demands of their buyers, time frame and ecommerce strategy, ranging from a pre-wired Express service to a more flexible Professional edition and the fully customizable Enterprise solution. All InsiteCommerce editions are fully integrated with a wide range of CMS, CRM, and ERP providers including Epicor, Infor, Microsoft Dynamics, Sage, SAP, and Sitecore. More information is available online at http://www.insitesoft.com, by phone at 866.746.0377, by email at info(at)insitesoft(dot)com, or on our blog.

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