Meet the Groupmom: Juice in the City Raises $6 Million to Empower Moms to Grow Local Commerce

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Deal site to hire over 2000 moms to source and market local deals across 100 markets.

We’re now ready to take our message nationwide and empower moms to help their favorite local businesses by doing the things they already love

Juice in the City, the trusted community of moms and local businesses working together to grow local economies, today announced that it has raised $6 million in its latest funding round led by Tandem Entrepreneurs and HU Investments. The funding will enable Juice in the City to aggressively continue to push its market leadership position and create thousands of jobs for moms across America.

How it works:
A matchmaker between local businesses and moms, Juice’s mission is to ‘grow local’ by featuring daily deals at locally owned businesses. Juice in the City is supported by a large and rapidly-growing community of bloggers, mom groups, local vendors and local sales moms. Moms recommend their own favorite locally owned hidden gems to other moms based on personal experience.

Juice in the City customers get insanely great local deals thanks to these moms, who in turn earn a percentage of the deal’s revenue.

97 percent of the local businesses surveyed say that moms are their most valuable customers. Juice in the City is in a unique position to deliver those quality customers. Unlike other deal sites, Juice in the City uses its local mom sales force to both reach out to local businesses and then promote them to other local moms in the community. As a result Juice in the City vendors are thrilled with the results, and 80 percent have indicated they want to work with Juice in the City again.

“As early investors, Tandem has been in the fortunate position to track Juice in the City’s talented team and incredible growth,” said Doug Renert, co-founding partner of Tandem Entrepreneurs. “We believe Juice has the right recipe for local commerce and holds a unique advantage with an already entrenched network of moms across the country.”

“We’re now ready to take our message nationwide and empower moms to help their favorite local businesses by doing the things they already love,” said Philippa Smith, co-founder and CEO of Juice in the City. “With this funding, we can continue to build our national network of local moms and create thousands of local jobs.”

About Juice in the City
Juice in the City (, started in May 2010, is a trusted matchmaker between local businesses and moms who work together to support the local economy. Juice aims to ‘grow local’ by featuring the best of small, locally owned businesses tested by moms for moms who earn money through the deals they make. With Juice’s nationwide team of moms identifying, sourcing and writing about the deals featured each day, local businesses can rely on repeat business through the trusted recommendations of their most valuable customers.

For more information about Juice in the City, please visit


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Vince Alvarez
VSCpr for Juice in the City
(415) 997-9860
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