VG Market Research Gets Better Results Using WOWIO’s eBook Branded Reward Program

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WOWIO’s patented platform drives higher levels of response for online branded campaigns than traditional advertising offerings.

WOWIO extends market research scalability and success

"This partnership really fits our companies' shared philosophy of continuous innovation." -Keith Leeman, VP Online Services at VGMarket

WOWIO, Inc., the holder of a US Patent for providing targeted advertisements in electronic books and operator of several online destination sites that allow for the delivery of content based on measured consumer demographics and behavior, announced today a partnership with VGMarket to provide a loyalty program using WOWIO eBooks as rewards. WOWIO’s books have been specifically branded within a number of VGMarket’s premiere consumer categories such as Videogames, Travel & Leisure, Technology, Automotive, Health & Wellness, and Cell Phones, among others.

VGMarket, a leader in market research has built an ongoing partnership with WOWIO to use eBook media to incentivize survey-takers in online research panels. "WOWIO’s use of eBooks as rewards provides tremendous value and relevance for the user while increasing the availability of unique digital content for our members,” says Keith Leeman, Vice President, Online Services at VGMarket. “WOWIO’s embedded advertising in eBooks affords us a highly effective means of engaging with our members. This is a very exciting feature from WOWIO, and the partnership really fits with our companies’ shared philosophy of continuous innovation, particularly with digital media.”

“As part of our growth strategy, we are always looking for innovative ways to create marketing and advertising campaigns, using eBooks as the vehicle and sometimes, as in this case, as rewards as well,” says Brian Altounian, WOWIO’s CEO. “In our opinion, when advertisers subsidize the cost of eBooks, they help to increase the propagation of literacy and access to literature in an environmentally-friendly manner – overall, our model creates a win-win-win proposition for publishers, consumers and advertisers.”

To learn more about WOWIO’s online destinations (http://www.wowio.com, http://www.drunkduck.com, http://www.popgalaxy.com) and WOWIO’s advertising options, please visit http://www.studiowdigital.com.

About WOWIO
WOWIO holds a US Patent for providing targeted advertisements in electronic books and operates a collection of synergistic businesses that allow for the delivery of content based on measured consumer demographics and behavior:

  •     US Patent 7,848,951
  •     A consumer eBook and eComic retailer;
  •     An online distribution network comprised of:

o    The WOWIO retail store
o    Drunk Duck, the web’s largest comic community
o    POP Galaxy, a pop-culture video/news site

  •     A collection of book and comic properties with Spacedog digital comics
  •     A leading-edge, innovative design studio (http://www.studiowdigital.com).

These properties provide users with the opportunity to share and consume digital media content, such as eComics and eBooks, while providing revenue-generating opportunities for creators and publishers through advertising and merchandising programs.

WOWIO, Inc. is currently evaluating the possibility of going to the public market after completion of its current round of private equity financing. WOWIO, Inc. is headquartered in Los Angeles, California.

About VG Market
VGMarket (http://www.vgmarket.com) is a market research firm specializing in the video game industry. The firm’s clients include EA, Activision Blizzard, Disney Interactive Studios, 2K, Capcom, Ubisoft, Sega of America, Sony Online Entertainment, Sony Computer Entertainment America, Sony Music Entertainment, LucasArts, Square Enix, NCsoft, Namco Bandai Games, PlayFirst, PlaySpan, Playteau, FooPets, Smith & Tinker, Telltale Games, Trion Worlds, Ignition Entertainment, Spin Master, ngmoco, Ericsson, Intel, and Zynga.

Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.

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Steve Timmerman (Sales/Media Relations)
WOWIO
(310) 403-9788
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Tom Becker (Investor Relations)
WOWIO
(702) 445-7038
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