As brand management experts we consult our clients on the strategic importance of ensuring a company’s brand is safeguarded at all times, and brought to life in everything that the company does.
(PRWEB UK) 3 June 2011
Simon Veale, branding expert and Joint Managing Director of Marketing Matters, recently consulted with 11 directors of luxury brands on their brand management practices during interviews by Decision magazine. The interviews are published in the current edition (June 2011) of the magazine.
The companies interviewed included Savoir Beds, Nyetimber Vineyard in Sussex, Grosvenor Shirts, the Lime Wood Group, Lodger Footwear and Ahmad Tea.
Simon Veale, Joint Managing Director of Marketing Matters, said: “As brand management experts we consult our clients on the strategic importance of ensuring a company’s brand is safeguarded at all times, and brought to life in everything that the company does.”
He continued: “Brand management has an essential part to play and is applicable to companies of all sizes. The article in Decision magazine makes for fascinating reading, and will give other businesses a great insight into the strategy behind building a successful luxury brand.”
Larry Dillner, Editor of Decision magazine, said: “Marketing Matters’ expertise in brand management was intrinsic to the article and we are delighted to have had them involved. The companies we interviewed are just some of the many successful luxury brands which are fine examples of how brand management, done well, can lead to business success.”
Decision magazine is distributed to subscribers of the publication as well as companies in the Central South of England.
You can view the published ‘Luxury Brands’ article on the Marketing Matters’ website at http://bit.ly/mpOzKK
Zoe Hiljemark, PR Account Director / Jenny Pearce, Senior PR Account Executive
E-mail: zoe(at)marketing-matters(dot)co(dot)uk / jenny(at)marketing-matters(dot)co(dot)uk
Tel: +44 (0) 1202 777111 / +44 (0) 7770 924439
Address: Marketing Matters, Unit C, Acorn Business Park, Ling Road, Poole, Dorset, UK, BH12 4NZ