Rosalind W. Picard to Discuss How Emotion Technology Helps Makes Us More Human at TEDxSF

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Affectiva Co-Founder and M.I.T. Professor to Demonstrate How Technology for Measuring and Communicating Emotion Can Assist Us

Affectiva co-founder and M.I.T. professor Rosalind W. Picard will discuss ways that new emotion measurement technology can help people overcome communication challenges at TEDxSF V: Alive! Maximum Living as a Human at the Yerba Buena Center for the Performing Arts, 701 Mission Street, San Francisco.

Dr. Picard founded and leads the affective computing initiative at the M.I.T. Media Lab, and wrote "Affective Computing", the book that helped give rise to the field by that name. In 2009, she co-founded Affectiva with fellow M.I.T. researcher Rana el Kaliouby to help commercialize emotion technology for clinical and business uses.

At TEDxSF, Dr. Picard will share stories and data from humans -- including an individual on the autism spectrum, a person with epilepsy and a bride at a traditional Indian wedding -- who have benefited from using the Q Sensor, a wireless, wearable biosensor that measures key physical signals of emotions. Also, she will discuss findings from a recent interactive smile tracker on in which Affectiva's Affdex technology analyzed over 3,000 videos of natural emotional expressions from people who volunteered to watch three Super Bowl 2011 commercials online.

TEDxSF V: Alive! Maximum Living as a Human will be held tomorrow, Saturday, June 4, from 12:00 to 6:00 p. m. with a reception and after-party to follow from 6:00 to 10:00 p.m.

Limited event tickets are available through The event will be livecast at and will use the social media tag #tedxsf.

About Affectiva
Founded in 2009, Affectiva grew out of collaborative research at the MIT Media Lab to help people on the autism spectrum. It applies innovations in affective computing to help understand how people feel in order to improve products and experiences. Affectiva's customers include leading companies and universities conducting market and clinical research. Its products include the Q™ Sensor wearable biosensor and Affdex facial expression recognition technology. Affectiva is privately held with funding from individuals and the Peder Sager Wallenberg Charitable Trust, represented by Lingfield AB.

Follow Affectiva on Twitter at or on Facebook at

About TEDxSF
TEDxSF is a network of more than 3,000 San Francisco/Bay Area leaders and TED attendees who have self-organized events that bring people together to share a TED-like experience. TEDxSF, TEDTalks video and live speakers combine smaller groups to share inspiration and ideas. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. This will be the fifth San Francisco-based TEDxSF event. Visit to register. Follow TEDxSF on Twitter ( or fan TEDxSF on Facebook for regular updates.

About TED
TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED Conference takes place in Long Beach, California, with simulcast in Palm Springs; TEDGlobal is held each year in Oxford, UK. TED's media initiatives include, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world, and the TEDFellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.

Follow TED on Twitter at, or on Facebook at


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