Schaible added, “Everybody wins. Content publishers will know where their content is being accessed and maintain copyright protection, while getting paid for it. Business consumers win because they can preview content for free, then get the entire article
Reston, VA (PRWEB) June 07, 2011
Dan Schaible, 27-year major media company veteran, has been named Senior Vice President-Publishing of Moreover Technologies, a content aggregation and media monitoring firm. As leader of a newly-created publishing division, he will focus on helping publishers use technology to drive revenue in today’s digital information environment.
Working with him will be new team member Magali Rolandez, Director-Publishing Services, based in Moreover’s London office. A French-English bilingual electronic publishing professional with content licensing expertise, Rolandez also has extensive experience working with publishers.
Schaible noted, “Consumers, from enterprises down to individuals, no longer want to peruse an entire publication for relevant information. They’re looking for a free article summary digestible in less than thirty seconds, and will pay for articles they deem worthwhile. Publishers willing to meet that consumer demand can open up major new revenue streams.”
Schaible pointed out that joining Moreover Technologies from BurrellesLuce, where he will continue to handle relationships with content providers through a services agreement with Moreover, “gives me the ability to put into action something I’ve been talking about for two years, monetizing content on all types of delivery channels. Moreover already is aggregating and tagging content, and enriching metadata. So, they can track, or fingerprint, content and know when it’s used. The missing link is publishers making money on it every time it’s retrieved.”
In making the announcement, Moreover President Paul Farrell emphasized that, “Dan is an instrumental bridge between the old publishing model and the new platform where copyright and payment reside with each piece of content. His knowledge of the licensing and revenue growth opportunities for publishers, coupled with our existing technologies for tracking and tagging, make this a powerful match.”
Schaible added, “Everybody wins. Content publishers will know where their content is being accessed and maintain copyright protection, while getting paid for it. Business consumers win because they can preview content for free, then get the entire article on demand at a reasonable price.”
As publishers sign on to a per-article monetized model, Moreover will focus efforts on cultivating business awareness and interest. “We’re going to be passionately customer-centric,” remarked Farrell.
One interesting pricing conundrum will revolve around what Schaible calls “price discrimination.” He pointed out, “How much do you want a piece of information? A biochemist seeking a very esoteric article on a specific field in a trade magazine may be willing to pay ten dollars. A Wall Street trader looking at that industry may only be willing to pay one dollar. How to tier-price based on perceived value will be an intriguing, and no doubt controversial, challenge.”
A third-generation newspaper veteran, Schaible has worked in IT, production, labor, and advertising for Newhouse, Murdoch, Thompson, and Hearst. Prior to joining BurrellesLuce, he served as business systems director at the San Francisco Chronicle and its online counterpart, SFGate. Schaible is a member of the Project Management Institute, and the Media Council of The Paley Center for Media. He sits on the Content Division Board of Directors for the Software & Information Industry Association, and is a member of the Licensing and Copyright Committee of the International Association for Measurement and Evaluation of Communication (AMEC). Schaible also is a member of The Copyright Society of the U.S.A., the Newspaper Association of America, the National Newspaper Association, and the Association of Magazine Media.
About Moreover Technologies
Founded in 1998, Moreover Technologies is a trusted aggregator of global news and social media. Clients include Shell Oil, Sony, Citigroup, Hill & Knowlton, BBC, Kingfisher, Businessweek, Reuters UK, Siemens and Simon & Schuster. Through US and UK offices, the firm offers corporate customers worldwide direct access to comprehensive, yet targeted, near real-time business and consumer information from the Web’s most read and respected sources. Daily, Moreover Technologies offers unified portal access to 2.2 million news articles and social media posts from 3 million+ editorially vetted sources across 100+ countries, 50+ languages and 800+ searchable industry categories. http://www.moreover.com
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