iProspect Names Ashwini Karandikar VP of Service Strategy & Development

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New role underscores iProspect’s continued commitment to providing industry-leading solutions and superior client results.

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Her charter is to not only define and evolve our offerings and leverage them to drive client results, but also to continuously keep our clients apprised of the latest changes in the market and their anticipated impact on their campaigns.

iProspect, a leading, global digital performance agency, announced today that it has named Ashwini Karandikar Vice President of Service Strategy and Development. The new position highlights the agency’s commitment to providing industry-leading solutions and superior client results.

With more than 15 years of experience in marketing and advertising, Karandikar most recently held the position of Vice President of Innovation at iProspect. In this capacity, she was responsible for driving innovation across the organization. Prior to that, Karandikar was Vice President of Client Services for Range Online Media, and was responsible for overseeing strategy, advancing marketing tactics and techniques, and driving client results.

In her new role as Vice President of Service Strategy and Development, Karandikar will oversee iProspect’s core solutions, services, and product offerings. Today that list includes pay-per-click management, search engine optimization, performance display, comparison shopping management, local search, mobile, social media management, research, and many more.

“Reaching consumers based on their brand journey is a key initiative for iProspect and in line with our continued evolution towards digital performance at a global scale,” said Karindikar. “I am excited to be leading the Service Strategy and Development team, and working with our client service teams to provide holistic, sustainable solutions, that allow marketers to reach their goals.”

Heading up a team of ten, Karandikar will have three primary objectives in her new role: defining the offering for each product, driving innovation for each business line, and continuously improving the client experience. Her team will also lead efforts to drive more holistic solutions for clients. Her efforts will ensure that iProspect’s offerings are industry-leading and continue to provide clients with a competitive advantage.

“Digital marketing is complex, challenging, and ever-changing,” said Brian Kaminski, Chief Operating Officer, iProspect. “In fact, we are seeing it change on a daily basis. To remain competitive, marketers need to stay on top of it all. Ashwini and her team will help our clients do exactly that. Her charter is to not only define and evolve our offerings and leverage them to drive client results, but also to continuously keep our clients apprised of the latest changes in the market and their anticipated impact on their campaigns.”

Kaminski continued, “Ashwini has played a key role in growth and development of Range Online Media and iProspect. Given her experience and track record of success, she is well suited for this role, and I am confident she will continue to contribute to iProspect’s growth going forward.”

About iProspect
iProspect is a leading global digital performance agency. The company helps many of the world's most successful brands maximize their online marketing ROI through pay-per-click management, search engine optimization, performance display, comparison shopping management, local search, mobile, social media management, research, and other related services. The agency, which is part of Aegis Media, has received numerous industry awards including: The 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.

Questions regarding this release should be directed to iProspect’s PR & Communications Manager, Jordan Arnt, at 817.665.1530 or jordan(dot)arnt(at)iprospect(dot)com.

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