Lightspeed Research Launches New Global Custom Panel/Community Offer

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Lightspeed Engage delivers integrated qualitative and quantitative insights globally

Lightspeed Research, a leading provider of global online panels, surveys and communities, today announced Lightspeed Engage, a new global market research offer that gives brands, agencies and market researchers access to relevant consumer insights wherever, whenever and however they need them.

Lightspeed Engage has the flexibility to meet individual client requirements, from custom panels to vibrant online communities with peer-to-peer activity and deep ethnographic analysis. Engage is currently available across the Americas, Europe, and Asia Pacific.

“Whether it’s an ad hoc panel testing a new concept in France or a community that is helping shape a new advertising campaign in Asia, brands want access to global consumers whenever and wherever they need them,” said Leslie Warshaw, SVP, Custom Panels. “In a single platform, Lightspeed Engage provides at-the-ready panels and/or fully engaged communities comprised of high-quality panelists and/or community members that can be quickly activated and mobilized for product development, ad concept testing, message testing and much more.”

Lightspeed Engage panels are custom-built to identify and recruit precisely the right panel composition (i.e., segment, gender, age, geography, income) that matches a client’s exact requirements. Global panel representation – across the Americas, Europe and Asia Pacific –ensures that one methodology, administered by one partner, will deliver fast, consolidated, ready-to-use results.

Lightspeed Engage communities, which can be a subset of a larger panel, are facilitated by experts who encourage dialogue, ideation, creation, feedback and unexpected insights. Professional community managers seed and monitor discussions about trends, values, attitudes and product usage, probing deeper for nuggets of insight and behaviors as directed by clients. The community feature helps clients understand how brand messages are cascading through their consumer base – particularly from brand influencers. Communities are used throughout the research cycle, from early stage exploration and concept testing/ad testing to line extensions and promotional evaluations.

Lightspeed Research panels and communities are backed by research experts and innovative technology that is designed to source the best, most qualified consumers, connecting with audiences online and via mobile devices. Key features of Lightspeed Engage include:

  •     Access to consumers across 25 countries
  •     Creative panel and community management programs that deliver industry-leading retention and loyalty through constant engagement and incentive/rewards programs
  •     Innovative online and mobile survey techniques – including interactive click maps, page turners, highlighters and heat-map reporting – to increase engagement and participation
  •     In-depth analytics and reporting
  •     Unmatched quality control for recruiting quality panelists and community members

About Lightspeed Research
Lightspeed Research (http://www.lightspeedresearch.com) is the market researcher’s choice for digitally accessing and deriving insight from consumer opinions and behaviors whenever, wherever and in whatever segments needed. The industry’s most thorough panelist pre-screening process and large global pool delivers business-ready results quickly and cost-effectively. From proprietary online access panels to specialty panels, custom panels and innovative mobile surveys, Lightspeed Research offers the industry’s highest-quality and most complete combination of qualitative and quantitative online research. This is backed by an expert client operations team that provides a range of data collection services, from sample management and survey design to programming and reporting. Part of Kantar, a division of WPP, Lightspeed Research serves clients and cultivates online panelists across the Americas, Europe and Asia Pacific.

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Vickie Glazar
vglazar@lightspeedresearch.com
908-605-4364
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