The Creative Services Exchange has already disrupted traditional advertising: now we’re saying that anyone can brief anywhere via our affiliates.
London, UK (PRWEB) June 07, 2011
Brief (Creative) Anywhere!
blur Group distributes creative services with unique affiliate programme
blur Group, http://www.blurgroup.com, the world’s largest Creative Services Exchange today launches blur Affiliates. Businesses around the world can generate revenues by carrying blur Group’s brief Apps on their websites and having creative briefs submitted to the Exchange.
The blur Affiliate program http://www.blurgroup.com/affiliates :
-Extends the reach of creative agencies by accessing additional creative resources
-Opens up creative services to different service providers
-Enables customers to have access to the world’s best creatives
The Brief Anywhere approach reinforces blur Group’s disruption of the traditional networked agency model. It demystifies the complex sourcing of creative and marketing campaigns by allowing businesses to - brief anywhere - and have their requirements met by over 10,000 global creatives and agencies on the Exchange.
Affiliates have a choice of including 6 different brief Apps on their sites or Facebook pages, augmenting their own creative specialism or providing a new service to their business. A simple process generates the code to embed the App as a widget or iFrame page. Every brief which is published on the exchange earns a fee for the affiliate and affiliates can use the blur Trading platform to monitor their accounts in realtime.
Philip Letts, Chief Exchange Officer at blur Group explained the benefits: “The restricted practice of creative services provision by the elite few has just been blasted out and distributed around the world. The Creative Services Exchange has already disrupted traditional advertising: now we’re saying that anyone can brief anywhere via our affiliates.”
The program is available globally and has already attracted interest from North and South America, Europe and Asia.
“With over 40% of Creative Services Exchange briefs coming from outside the UK, we’re confident that the affiliate program will increase this global mix,” continued Philip. “It’s simple really - the PR agency in Bangalore can now let its customers brief for a website design which might be fulfilled by a digital creative in Belfast. The agency earns money, its customer is retained - effectively we’re making everyone full-service.”
To join the program and for more information visit http://blurgroup.com/affiliates
Watch our video explaining the blur Affiliate program.
For more information, images and interviews with Philip Letts
020 3176 2485
Notes to editors:
blur Group has built the world’s largest Creative Services Exchange, receiving over 40 briefs a month from around the world and doubling brief volumes quarter-on-quarter. 10,000 professional and experienced Creatives can pitch, with the best three selected by experienced brief managers and presented to briefing companies, meaning that brands like Coral, Sega, CNN, CBS, Yell, Harvey Nichols and many more get optimal value, choice and speed of delivery. For more explanation on why the Creative Services Exchange is disrupting the Madison Avenue model watch our video http://www.youtube.com/watch?v=i9LjjTYq-Xg and read our blogs http://blurgroup.com/blog
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