Giving $250 Away in the Facebook Era; Gifts With Humanity Donates $250 to a Good Cause through a Facebook Vote to Celebrate 1000 Fans

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In a example of how social media has changed decision making for business, Gifts With Humanity, the Fair Trade retailer is letting its Facebook Fans decide which Good Cause will receive a $250 donation through an online vote on the social media platform.

Gifts With Humanity - New Smyrna Beach FL

Gifts With Humanity Sign

After achieving a milestone of 1000 fans on Facebook, Gifts With Humanity founders Kevin Ward and Renice Jones are letting their customers and fans decide how to celebrate. The site's Good Cause program already donates 10% of all sales to Good Causes recommended by fans and customers. With the achievement of the 1000 fan milestone, they are donating an additional $250 to one of these good causes based on votes on Facebook. Fans of Gifts With Humanity can vote for their favorite Good Cause until June 17th on Facebook.

Ward believes that in the era of social media, organizations and businesses need to not only listen to customers but also engage them in decision making.

Founders Kevin Ward and Renice Jones started the Fair Trade business after returning from a three year Peace Corps volunteer placement in Kenya in 2002. “The Good Cause program is a way for us to connect with our local community," Ward says. "We are always looking for local Good Causes that can benefit from our sales. Our purchases from artisans and craftspeople in the developing world have pumped over $2,500,000 into their local communities," Ward continues. "We feel it’s now time to do some good for our local communities as well."


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