Todd's diverse background in building world-class brands and driving sales at the point of decision provides an enlightened perspective on how to build truly integrated and effective marketing programs that create brand demand.
Norwalk, CT (PRWEB) June 06, 2011
Todd Engels, General Manager of Marketing Drive was appointed to the Promotion Marketing Association’s Board of Directors during their annual Leadership Conference in Las Vegas.
The PMA is the national non-profit trade association dedicated to the industry of marketing disciplines that motivate behavior, activate response and build brands. The PMA’s Board of Directors is comprised of industry leaders from top marketing agencies, Fortune 500 companies, law firms and service providers.
“Todd’s credentials, commitment to the industry and to our organization make him an ideal addition to the PMA Board of Directors,” offered Bonnie Carlson, PMA President.
Todd has over 20 years of leadership experience at major advertising, promotion and shopper marketing agencies. His diverse background in building world-class brands and driving sales at the point of decision provides an enlightened perspective on how to build truly integrated and effective marketing programs that create brand demand.
“The objectives of Marketing Drive and those of the PMA are a seamless fit,” said Todd. “The PMA’s mission to provide resources and best practices through education, research, networking and community dovetail with Marketing Drive’s goal to be a vital resource and business partner for our clients. We aim to raise the level of recognition and value of our industry while working to develop smarter, more strategic promotional marketers.”
“This is an incredibly exciting time to be in our industry. The growth of digital and shopper are having a profound impact on traditional promotional marketing and creating new opportunities to grow brands and deliver measurable business results.” shared Todd.
Todd currently sits on the PMA’s Shopper Marketing Center of Excellence and participated as a presenter in the PMA’s Shopper Marketing Online Enrichment Series. He has served as a judge for the PRO Awards and the Effies and has written for The Hub Magazine. As part of Marketing Drive’s senior management team, Todd is responsible for their Norwalk CT, Boston, Chicago, and Bentonville AK offices. His focus is on recruiting and nurturing great talent, elevating the agency’s integrated capabilities including shopper and digital marketing, and delivering a world class creative product.
About Marketing Drive
Marketing Drive (http://www.marketingdrive.com) is a leading promotional marketing agency driven to generate ideas that create BRAND demand with consumers, shoppers, and retailers – the vital difference in today’s increasingly commoditized marketplace. Marketing Drive is proud to partner with such notable clients as: The Dannon Company; Novartis Consumer Health; Pernod Ricard; Procter & Gamble; ExxonMobil; Welch’s; Dunkin’ Donuts and Philips. Specialties include: Consumer Promotion, Shopper Marketing. Marketing Drive is a member of RiverNorth.
RiverNorth (http://www.rivernorthgroup.com) breaks the “holding company model.” It is not a financial or bureaucracy-driven organization, rather at its heart beats the spirit of entrepreneurialism. RiverNorth is a privately-held network of complementary agencies, each rich in expertise and ability within their respective marketing disciplines. While specialists in their industries, all RiverNorth agencies share the same values: passionate, bold, determined, inventive, and entrepreneurial. Marketing Drive (marketingdrive.com) Legacy Marketing Partners (legacymp.com), and Premium Surge Promotions (premium-surge.com) form the nucleus of this specialist, collaborative and ever-expanding Group. Individually brilliant, collectively outstanding, RiverNorth agencies are changing the way brands go to market and how consumers shop.