Procter & Gamble’s Give Education to Sponsor 2nd Annual Bloganthropy Awards

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National Awards Recognize Bloggers Who Give Back

Procter & Gamble will, for the second consecutive year, sponsor the annual Bloganthropy Awards. The announcement was made today by Child’s Play Communications and, co-creators of the national awards program, which honors women who have raised awareness for a good cause through social media.

In 2010, P&G sponsored the event through GIVE Health, one of its social sustainability programs designed to help provide clean drinking water to people in developing countries. The 2011 sponsor will be GIVE Education (, a new campaign developed to increase awareness of the student dropout crisis in the U.S. and raise funds to help keep millions of at-risk youth in school. GIVE Education partners with Communities in Schools ( – the nation’s leading dropout prevention organization, and an organization proven to increase graduation rates and decrease dropout rates. GIVE Education encourages consumers to help keep over one million kids in schools through simple actions and everyday purchases.

“We are thrilled that Procter & Gamble will again support the annual Bloganthropy awards,” said Stephanie Azzarone, president, Child’s Play Communications(

“It is remarkable what bloggers can accomplish in raising awareness for meaningful causes,” added Debbie Bookstaber, co-founder, ( “We look forward to once again acknowledging these talented women.”

Katherine Stone, the blogger behind Postpartum Progress (, received the first Bloganthropy Award, which was announced in August, 2010. Following the birth of her child, Stone’s own feelings of fear and isolation prompted her to create Postpartum Progress, now the most widely read blog in the United States on postpartum depression and other mental illnesses related to pregnancy and childbirth. She received an honorary plaque, a cash prize and a $1,000 donation to her cause. In addition to Stone, four finalists were acknowledged for their unique contributions to the blogosphere. They were: Kristine McCormick, Cora’s Story; Maggie Ginsberg-Schutz, Violence Unsilenced; Debbie Dubrow, Michelle Duffy, Pam Mandel and Beth Whiteman, Passports With Purpose, and Megan Jordan, Velveteen Mind. All were featured on (

The 2011 Bloganthropy Awards winner will be announced on Friday, June 24th in Asheville, North Carolina, at a special event held during the Type-A Parent Conference (, attended by bloggers from across the country. Bloganthropy founders Debbie Bookstaber and Candace Lindemann, along with Child’s Play Communications president, Stephanie Azzarone, and the company’s Team Mom™ blogger-network Director, Marie Baker, will consider all qualified candidates and select the winner. empowers bloggers to become philanthropic leaders in their communities. Child’s Play Communications connects companies with moms through public relations, social media and word-of-mouth communications.

While Procter & Gamble’s Give Education will be the exclusive sponsor for the Award itself, other companies are welcome to sponsor the presentation ceremony. For 2010, those sponsors included industry leaders such as Baby Boom, The California Strawberry Commission, Cold Stone Creamery, Cuisinart, Giddy Up, Hershey’s, Kraft, K’NEX, Nickelodeon, Summit Toy and Toyota.

To become a sponsor of the 2011 event, please contact Julie Livingston at (212) 488-2060 x 12 or jl(at)childsplaypr(dot)com or visit:

About aims to empower bloggers to become philanthropic leaders in their communities. The annual Bloganthropy Awards recognize those who have made a difference by using social media to effectively promote a cause or charity.

About Child's Play Communications
Child's Play Communications specializes exclusively in public relations, social media and word-of-mouth communications for products and services targeted to moms. Based in New York City, the agency has launched an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including the award-winning Team Mom™, the agency's own network of mom bloggers. Recent company awards have included Social Media Innovator of the Year (2010) and PR Innovation of the Year (2009). When it comes to marketing to moms, Child’s Play Communications is the agency to call. For more, visit

About GIVE Education
The P&G GIVE Education program helps fight the nation’s dropout crisis by inspiring consumers to help through simple actions and everyday purchases. GIVE Education is part of the P&G myGIVE program, a social sustainability platform designed to inspire and enable people to use their everyday purchases to touch lives and improve life. As part of P&G’s commitment to help children in need get off to a healthy start, receive access to education and build skills for life, GIVE Education partners with Communities in Schools to help keep more than one million kids in school. To learn more visit


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Julie Livingston
Child's Play Communications
212-488-2060 12
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