Amazon Kindle Coming to Micro Center

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Customers will be able to purchase Kindle at Micro Center locations coast to coast

Micro Center today announced that all Kindle devices, including the new Kindle 3G with Special Offers, will be available at Micro Center’s 23 large-format computer stores nationwide beginning in early June, starting at just $114. Micro Center’s locations offer computer and consumer electronics products and are designed to satisfy the needs of serious technology users.

Kindle is the bestselling product in Amazon’s history and has received rave reviews from CNET, The New York Times, PC Magazine, PC World, Wired and other publications.

Kindle offers the largest selection of the most popular books with over 950,000 books, including New Releases and 109 of 111 New York Times Best Sellers. Over 760,000 of these books are $9.99 or less, including 69 New York Times Best Sellers. Kindle lets users “Buy Once, Read Everywhere” -- on any Kindle as well as on the free Kindle apps for iPad, iPod touch, iPhone, Mac, PC, BlackBerry, Windows Phone and Android-based devices. Amazon's Whispersync technology syncs your place across devices, so you can resume where you left off.

“Micro Center is excited to offer the new Kindle to our customers who have demonstrated a strong interest in the delivery of content to various platforms and devices,” said Kevin Jones, Micro Center Vice President-Merchandising. “With access to over 950,000 ‘Buy Once, Read Everywhere’ books, a Pearl E Ink screen that’s easy on the eyes even in bright sunlight, and a month-long battery life, Kindle is an ideal fit for our customers.”

“We are excited to work with Micro Center to make Kindle available to its customers,” said Mike McKenna, Vice President, Amazon Kindle. “Micro Center will be offering its customers a great experience with Kindle -- the ability to think of a book and be reading it in less than 60 seconds, read on a screen that is easy on the eyes even in bright sunlight, carry thousands of books with them wherever they go in just 8.5 ounces -- all starting at just $114."

About Micro Center
Micro Center (a subsidiary of Micro Electronics, Inc. headquartered in suburban Columbus, Ohio) is a technology retailer focused on knowledgeable computer users. Through its 23 large-market locations nationwide, its ecommerce website http://www.microcenter.com and industry-leading selection of premier brands, Micro Center reaches huge numbers of active, tech-savvy and upscale customers. Micro Center emphasizes presentation of technical solutions through highly trained associates, extensive in-store displays and feature-laden targeted advertising.

Micro Center store locations:
Atlanta (2), Boston, Chicago (2), Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Houston, Kansas City, Los Angeles, Minneapolis, New York (3), Philadelphia, St. Louis, Santa Clara/Silicon Valley, Washington, D.C. (2)

MEDIA CONTACT: Ed Lukens, Marketing Communications Manager • (614) 850-3270 • elukens(at)microcenter(dot)com

Copyright 2011 Micro Electronics, Inc. All rights reserved. Micro Center is a registered trademark of Micro Electronics, Inc. All other trademarks and registered trademarks are property of their respective corporations.

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Ed Lukens

(614) 850-3270
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