Bailey Banks & Biddle Launches Revamped Website on Ignify eCommerce

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Becomes the First Multi-Channel Jeweler to Offer Online Pricing

Bailey Banks & Biddle, the legendary jewelry store founded in 1832, introduces a new, innovative, multi-channel jewelry shopping experience with the launch of its new website on the Ignify ecommerce platform. With the same products offered in-store and online and a seamless pricing strategy, the new model combines the assurance of shopping in a bricks and mortar environment with the cost savings of shopping the internet. Bailey Banks and Biddle uses Microsoft Dynamics AX for Retail Point of Sale in the stores, Microsoft Dynamics AX ERP for its accounting and inventory management and Ignify ecommerce for its web store to provide an integrated multi-channel experience for its customers.

“Today’s affluent shopper is savvy enough to know that the best values are found online, but they don’t want to completely sacrifice the romance of their jewelry shopping experience,” explains Anne Valentzas, SVP Marketing & E-Commerce. “With the re-launch of our site, we’re finally able to offer fine jewelry consumers the best of both worlds.”

The transparency of prices on loose diamonds means that online shoppers know exactly what they’re getting, and can easily compare prices with other online outlets, yet the overall shopping experience is that of shopping in a luxury environment, with a full-service bricks and mortar staff to assist with questions, concerns and a personalized experience. The provenance of the Bailey Banks & Biddle brand means that gift-givers can rest assured that the recipient of their offerings know that cost was not the only consideration in the purchasing process.

The centerpiece of the new Bailey Banks & Biddle, available both in-store and online, is “Baileys’ Design Studio,” based on the Ignify ecommerce configurator technology. Baileys’ Design Studio offers consumers over 20,000 unique diamonds and hundreds of settings, allowing shoppers to create a piece of jewelry that is customized to their exact specifications. In addition to adding over 500 new items to the site as a whole, they are also introducing new, members-only private sale boutiques in “Baileys’ Vault” where sought-after designer brands are 40-50% off every day.

“We are proud to be the stewards of Bailey Banks & Biddle during this exciting period and we look forward to redefining what consumers should expect an exceptional jewelry shopping experience to be,” said Paul Leonard, President and CEO of Dallas-based BBB Group, Inc, which owns and operates Bailey Banks & Biddle. “With online pricing available both online and in-store, the new Bailey Banks & Biddle provides affordable luxury on a level never before achieved.”

“The ability for customers to customize jewelry represents a new level of innovation for an online jewelry store. That flexibility, coupled with a tightly integrated back office and online infrastructure, provides for a great customer service experience with Bailey Banks & Biddle. We are very proud to be their technology partner in this launch," said Sandeep Walia, Chief Executive Officer of Ignify.

About Bailey Banks & Biddle
Originally established in Philadelphia in 1832 and re-launched in 2010, Bailey Banks & Biddle is the first jewelry retailer to offer online pricing and in-store service. Bailey Banks and Biddle’s “Baileys’ Design Studio” enables customers to choose a favorite mounting from hundreds of high-quality design samples and the company’s website offers more than 20,000 diamonds from around the world at prices below those at traditional jewelry retailers. For more information, visit

About Ignify
Ignify is a privately-held ISO 9001 certified company and top-tier Microsoft Gold Certified partner focused on the mid-market and enterprise business space for ERP, CRM and eCommerce implementations. Ignify was ranked in the 100 most innovative businesses in 2011 by Red Herring in the Red Herring Global 100. Ignify was selected as finalist for the Microsoft Partner of the Year in 2010 and ranked in both the Microsoft Dynamics Inner Circle and the Microsoft Dynamics Presidents Club in 2009. Ignify offers a comprehensive set of Business to Business (B2B) and Business to Consumer (B2C) eCommerce solutions for increasing online sales while lowering overall operation costs that powers over 250 online web stores. Ignify has team members and offices in Los Angeles, Silicon Valley, Nashville, Chicago, Toronto, Manila, Pune, Bangalore and Hyderabad. For more information, visit or call 888-446-4395, Twitter: @ignifyecommerce, Blog:

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Elizabeth Quesada
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Ashley Harbaugh
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