Recyclebank’s Ian Yolles to Present at Sustainable Brands 2011

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Chief Sustainability Officer to share insight into how to turn the “eco-conscious” into action oriented green consumers and close the “Green Gap”

Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, today announced that Chief Sustainability Officer Ian Yolles will speak on the challenges of engaging consumers to generate meaningful change at the 2011 Sustainable Brands conference. For the fifth consecutive year, the annual event brings together brand, design and sustainable communities to discover how better brands can succeed by helping shape a brighter future.

In the session “Rethinking Consumer Engagement,” Yolles will present ways to inspire consumers to change their perspectives and consumption habits with the goal of making a positive impact on the environment. To turn the “eco-conscious” into action-oriented green consumers, companies must work to transform underlying cultural constructs in order to generate meaningful change at the individual and community level. Yolles will discuss how Recyclebank leverages the digital medium and gaming mechanics to increase consumer awareness and motivate real world offline actions.

Yolles will also be participating in the panel entitled, “Mainstream Green: Moving Sustainability from Niche to Normal,” where OlgilvyEarth will unveil a study that offers insights that help explain why consumers are failing to act on their good green intentions. Yolles will join leading marketers from The Coca Cola Company and Kimberly-Clark. In addition, Yolles will serve as a judge for the 2011 Sustainable Brands Innovation Open, a business plan competition that showcases creativity, innovative thinking and solution based approaches that seek to make a significant environmental and social impact.

As chief sustainability officer, Yolles oversees Recyclebank’s sustainable agenda and is responsible for ensuring it is integrated into all aspects of the organization’s brand strategy, consumer experience and partnerships. Prior to joining Recyclebank, Yolles was co-founder and vice president of marketing and brand communications at Nau, an innovative social venture apparel company in Portland, Ore.

The details for the sessions are as follows:

Who:     Ian Yolles, Chief Sustainability Officer, Recyclebank; Freya Williams, Co-Founder and Director of Strategy, Ogilvy and Mather; Graceann Bennett, Managing Partner and Director of Strategic Planning, Ogilvy and Mather; Abigail Rodgers, Vice President of Sustainability Strategy and Communication, The Coca-Cola Company; Mitch Faigan, President, Citizen Brand
What:     “Mainstream Green: Moving Sustainability from Niche to Normal”
Where:     Sustainable Brands 2011 conference, Monterey Conference Center, Monterey, California
When:     Wednesday, June 8, from 8:00 - 9:00 a.m. PDT

Who:     Ian Yolles, Chief Sustainability Officer, Recyclebank
What:     “Rethinking Consumer Engagement”
Where:     Sustainable Brands 2011 conference, Monterey Conference Center, Monterey, California
When:     Thursday, June 9, from 9:00 - 10:45 a.m. PDT

ABOUT RECYCLEBANK
Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and taking other environmentally-preferred actions. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit http://www.Recyclebank.com.

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Katie Fichera
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