Paradigm Sample™ Launches Consumer Research Field’s First Full-Featured Smartphone (iPhone) App

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iPhone application engages IdeaShifters™ panel of hard-to-reach audiences for more relevant, timely, location-specific data

We collect richer data in real time that our clients can use for ... key business issues ... path to purchase, customer satisfaction, new product launches within test markets.

Paradigm Sample™ continues its position as a leading innovator in mobile capabilities for the consumer research industry with its introduction of an application for smartphones that enables panel participants to undergo the complete panel experience via the iPhone. Previously, the industry standard was PC-driven with a web portal.    

The company developed its new iPhone app for IdeaShifters™, its custom panel of hard to reach, yet highly coveted consumers in the18-34 demographic who are specially recruited from across the U.S. for their receptivity to and usage of mobile devices.

Using the iPhone’s location-based services technology, Paradigm Sample™ can send panelists tailored surveys and information based on where they are at the moment and as they are actively making purchase decisions. Instead of relying on more intrusive e-mail communications, an icon pops up on their iPhones to indicate a questionnaire when panelists go to a specific retail location, such as a convenience store.

In addition to the ability to receive and complete localized, criteria-specific surveys on their iPhones, panelists also can view their account status and applicable incentives for participation, and redeem points. Further, should panelists record negative comments about their shopping experiences, store managers will receive immediate notification so they can remedy the situation and minimize the potential impact of social media.

“As these consumers are already predisposed to mobile technology, it is easier and more effective to engage them with the iPhone app, and it reinforces the immediacy of the mobile platform for data collection,” said Sima Vasa, CEO of Paradigm Sample™. “Consequently, we collect richer data in real time that our clients can use for such key business issues as path to purchase, customer satisfaction and new product launches within test markets.”

The iPhone app, which will be available at Apple’s online App Store by the end of July, is the first step in Paradigm Sample’s™ mobile application roadmap. Forthcoming over the next few months will be an app for the Android platform with at minimum the same functionality as well as expanded capabilities in the iPhone app to address client’s data needs.

For more information, please contact Sima Vasa at sima(at)paradigmsample(dot)com or call 877-277-8009 ext 100.

About Paradigm Sample™
Paradigm Sample™, an innovative global sample company based in Port Washington, NY, uses a consultative approach with clients to meet their end-to-end sample needs. The company specializes in hard-to-reach audiences and leads the consumer research industry in online and mobile panels. They represent an exclusive panel (North America, Europe and Asia), and provide even broader access through a global network of over 260 sample partners. They are driving mobile panel development and data collection innovation with MobilePulse™, their real- time data collection capability. Paradigm Sample™ has sustained double-digit quarter- over-quarter growth since its inception in early 2009. http://www.paradigmsample.com

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Sima Vasa
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